SanDisk targets growing Omani market

Thursday, 21 June 2012 05:43

SanDisk Middle East will start operations in Oman through its partnership with Souq Technology International (STI)

By establishing a local company in Oman, the complete range of SanDisk products will be made available for distribution to more than 500 retailers across the country.

SanDisk Middle East and Africa sales director Tareq Husseini said, "Our partnership with Souq Technology International reinforces our objective to expand our product reach in Oman.

"The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution network of our approved partner."

The Omani partnership is expected to take advantage of the country's growing electronic market, which is predicted to increase from US$521 million in 2012 to US$635 million in 2015.

The computer hardware sector is also expected to grow by seven per cent annually over the next four years while the audio and video devices sector is expected to increase by four per cent until 2015.

Oman's mobile market has been predicted to see a significant increase as subscriber penetration reaches 180 per cent by 2015.

SanDisk's product portfolio includes flash memory cards and embedded solutions used in consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market.