twitteryou tubefacebookacp

Brady partners with Kezzler and Honeywell for anti-counterfeiting solution

genetronThe global industrial and safety printing solutions provider Brady has partnered with Kezzler and Honeywell to focus on bringing anti-counterfeiting solution for Genetron 134a refrigerant, which can be used in automotive, commercial and industrial air conditioning and refrigeration applications

According to PRWeb, the partnership aims to develop a comprehensive brand protection labelling and tracking solution.

Under the partnership programme, Brady provides secure label design services, layered anti-counterfeit materials and serialised label converting and controlled supply chain distribution to combat counterfeiting.

Kezzler?s serialisation solution is expected to provide each product with its digital identity, with Honeywell aiming to covert security taggants and detection devices.

In a statement to the source, Dennis Polinski, global product manager of brand protection for Brady, said, ?Counterfeit products, particularly when it comes to refrigerants, are a dangerous and costly problem for manufacturers, distributors and consumers around the world. In order to combat hazardous replications, it's essential to establish and sustain a strong brand protection approach.?

According to the source, all the companies jointly developed a specialty label for various levels of authentication, including a proprietary machine-readable covert taggant, which contains a unique signature in the form of an Over Print Varnish (OPV).

Brady said that the label can be used to eliminating illegal removal and reuse. In addition, it can also be used in tracking and monitoring their product throughout the supply chain.

Garth Zambory, business development manager for Honeywell, said, ?This labelling and tracking program was a much-needed resolution, especially considering the large volume of the product manufactured and shipped globally. We look forward to future opportunities to continue to protect more products through this partnership.?

?The partnership between Kezzler and Brady is a great example how we provide a cost-effective solution to global companies who face ongoing fraud and counterfeiting issues on a daily basis,? commented Thomas K?rmendi , CEO of Kezzler.

Erich Kaltmann, managing director of Mosdorfer GmbH. (Image source: Mosdorfer)

With RFID, assets can be given unique digital identities that enable you to identify and locate them all at once, from a distance, in real time.

The new Perkins 5012 is a full-authority electronic engine optimised and purpose-built for power generation applications. (Image source: Perkins)

Etihad Rail routinely conducts environmental impact assessments. (Image source: Etihad Rail)

UL Solutions launches HOMER Front 1.0, enhancing energy storage system design with advanced forecasting capabilities. (Image source: UL Solutions)

Special belt covers guarantee an effective reduction in dust. (Image source: Wirtgen Group)

Daryl Wake, business development manager, DEKRA

Schneider Electric will also provide ongoing energy management consultancy and power systems engineering expertise. (Image source: Schneider Electric)

Markus Oberlin, CEO of Farnek. (Image source: Farnek)

DNV's survey unveils energy sector optimism amid challenges, with political uncertainty looming. (Image source: Adobe Stock)

The villa has an overall built-up area of 300 sqm. (Image source: 3DXB)

The emphasis is on constantly optimising value creation processes. (Image source: Rittal)

The UAE’s construction market was valued at US$94bn in 2023. (Image source: Peikko Gulf)

SSAB will begin deliveries of the new products in 2026. (Image source: Manitou Group)

The plant will add 80MW of power generation capacity from a non-fossil fuel source. (Image source: ALEC)

UL Solutions launches HOMER Front 1.0, enhancing energy storage system design with advanced forecasting capabilities. (Image source: UL Solutions)

SSAB will begin deliveries of the new products in 2026. (Image source: Manitou Group)

The new Perkins 5012 is a full-authority electronic engine optimised and purpose-built for power generation applications. (Image source: Perkins)

DNV's survey unveils energy sector optimism amid challenges, with political uncertainty looming. (Image source: Adobe Stock)

An example of the kanban method deployed at Staytite. (Image source: Staytite)

Markus Oberlin, CEO of Farnek. (Image source: Farnek)

Erich Kaltmann, managing director of Mosdorfer GmbH. (Image source: Mosdorfer)

The emphasis is on constantly optimising value creation processes. (Image source: Rittal)

With RFID, assets can be given unique digital identities that enable you to identify and locate them all at once, from a distance, in real time.

The ground-breaking product on display is the FLIR Si2-Pro, an industrial acoustic imaging camera for partial discharge detection, pressurised leak detection and mechanical fault detection. (Image source: Teledyne FLIR)

The four-point track system is available globally on four boom lifts up to 80 ft / 24 m class. (Image source: Genie)

Etihad Rail routinely conducts environmental impact assessments. (Image source: Etihad Rail)

The UAE’s construction market was valued at US$94bn in 2023. (Image source: Peikko Gulf)

David Mooney, vice president and MENA lead at Efficio. (Image source: Efficio)