Tata PRIMA launched in Saudi Arabia

tata PrimaThe launch ceremony was held last week in Saudi Arabia. (Image source: Tata Motors)Tata Motors India has launched two new PRIMA heavy-duty trucks in Saudi Arabia – PRIMA 4438.S (4X2) tractor head and PRIMA 4038.K (6X4) Construction tipper – with its Saudi Arabia dealer-partner Manahil International Company, a unit of Mohamed Yousuf Naghi & Brothers group (MYNM)

Developed with Tata Motors subsidiary, Tata Daewoo Commercial Vehicles (TDCV), the Tata PRIMA range is designed and developed with technical inputs from across the world, hence is also referred to as the ‘World-Smart Truck’ from Tata Motors.

Ravindra Pisharody, executive director, Commercial Vehicles Business Unit, Tata Motors, said, “The launch of our next-generation range of Tata PRIMA heavy-duty commercial vehicles is an important milestone in our journey towards further enriching the value trucking proposition, in one of the largest construction and infrastructure hubs in the Middle East. As the kingdom readies itself to become the largest construction and infrastructure destination in the world, we at Tata Motors are geared up to meet customers’ requirements of the market and will continue to introduce new products and solutions as we move forward.”

Rudrarup Maitra, head – International Business, Commercial Vehicles, Tata Motors added, “The Tata PRIMA has been built based on over six decades of experience in the commercial vehicles business and has been introduced, based on increasing customer preferences for a new-generation commercial vehicle with superior performance, suitable for more trips and long duty cycles, with the benefits of lowest turnaround time. An integral part of introducing the Tata PRIMA range here is Manahil International Company, a partner that has showcased tremendous enthusiasm and passion in the country’s commercial vehicles industry and the Tata Motors brand. They are as customer centric as we are. Through this partnership, we look forward towards further strengthening our relationship with our customers here in Saudi Arabia.”

The Tata PRIMA is available in different trims, including multi-axle trucks, tractor-trailers and tippers, apt for several applications, thus meeting varied end-user requirements. With the range extending up to 49 tonnes and engine options up to 400 bhp, the Tata PRIMA is an ideal work horse for movement of goods and material across distances and terrains, at the same time delivering efficiencies to the trucking business.

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