Tadweer commences field awareness drive

Awareness CampaignTadweerAbu Dhabi Waste Management Center (Tadweer) has launched a field awareness drive as part of the second phase of ‘Al Dhafra Deserves’ 2020 campaign

Launched last month as a virtual edition in view of the restrictions and prevention measures related to COVID-19 pandemic, ‘Al Dhafra Deserves’ 2020 campaign features five field events carried out in collaboration with Tadweer’s strategic partners including Al Dhafra Region Municipality, Abu Dhabi Department of Economic Development (ADDED), Abu Dhabi Agriculture & Food Safety Authority (ADAFSA) and Family Development Foundation (FDF).

Running throughout October 2020, the phase two of ‘Al Dhafra Deserves’ campaign involves field campaigns targeting shops, residential areas, farms, ranches and construction sites in different cities of Al Dhafra. 

In collaboration with ADDED, ADAFSA, and Al Dhafra Region Municipality, Tadweer’s specialised teams will host a variety of activities incorporating creative ideas to educate the public about the consequences of committing offenses through written and electronic publications. To this end, Tadweer is set to distribute more than 8,000 awareness leaflets to farms in Al Dhafra in close collaboration with the Agricultural Guidance Department at ADAFSA. 

These leaflets include important instructions, guidelines and recommendations to protect the members of society from the dangers of pollution, random dumping and inappropriate handling of waste. They also outline the consequences of violating rules and regulations related waste management and pollution prevention in Abu Dhabi.

As a major partner in the implementation of the awareness campaign, Al Dhafra Region Municipality, the government entity responsible for implementing the executive regulations related to offences, will introduce the residents of the region to the penalties related to inappropriate waste handling. 

The penalty for deserting animals is a fine of US$544.48 along with taking corrective measures, while dumping construction or sewage waste will attract a fine of US$27224.22 and the offender will be asked to remove the waste. Those who dispose waste outside the designated bins will be liable for a fine of up to US$272.24 along with the removal of the waste. The offender will also receive a fine of US$272.24 if any public assets are damaged.

Dr Salem Al Kaabi, director-general of Tadweer, said, “Since its launch as a virtual event, Al Dhafra Deserves Campaign has received overwhelming response from the people of Al Dhafra region. In addition to hosting awareness lectures on social media platforms, we have disseminated electronic leaflets with the contact details of the committee supervising the campaign.”

“The field version comes as an extension of the campaign that has achieved significant results over the past month. Going forward, we will redouble our efforts to achieve the campaign’s objectives of enhancing environmental awareness and educating public about the safe methods of handling various types of waste,” Al Kaabi added.

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