Caparol Paints expands UAE portfolio, opens new showroom in Sharjah

Caparol 9Caparol Paints opens new showroom in Sharjah. (Image source: Caparol Paints)Caparol Paints, a global provider of German paints and coating solutions, has launched a new 1800 sq ft showroom at Beena centre, King Faisal Street, Sharjah, a move that is in line with the company’s expansion plan in the UAE

The store showcases an array of innovative products and aims at supporting contractor companies such as interior designers, paint professionals and homeowners to select from with more than 60 different modern and sustainable products for their needs.

The new showroom will also have on display Caparol’s new luxury product - Caparol Icons.

“The latest collection of luxury paint with 120 colour shades is environmentally friendly and boasts a unique colour concept. The colours have been carefully curated to reflect the classics from six decades of colour culture. The collection of interior paints and varnishes comprises an exclusive range of colours for matte and elegant surfaces including walls, wood and metal finishes,” said the company.

Caparol Paints has designed the new showroom to portray the brand’s German roots by displaying both conventional and modern product ranges. The store marks Caparol’s commitment to strengthen and support its regional reach and distribution.

Commenting on the inauguration, Caparol said, “It also enhances the brand’s ability to help customers to choose the right colours, paint textures, styles and looks. The idea behind this is to bring the German brand closer to the customers and offer the best quality products with the best service experience.”

Martin Rosocha, managing director at Caparol Paints, noted, “We are proud to announce the grand opening of our new Caparol showroom located in the heart of Sharjah. This investment ensures that we can showcase all our products to our clients and provide them with the information they require to make an informed choice.”

Mowaffaq Balish, commercial director for the Middle East at Caparol Paints, further added, “The new showroom offers the convenience of access and varieties of paint solutions to our customers from this region. It has been designed as a modern space that communicates our German roots along with the technological advancements at the same time through our innovative solutions.”

“The UAE is a developing market for us and we expect to continue growing here. In 2018, we have seen strong and healthy growth in the UAE market as compared to last year. The success of our brand has been the result of our commitment towards providing or customer-base with what they need. This involves a lot of research and development on paint products that are suitable for the weather and climatic conditions of the region. In the coming years, we are looking to further expand our reach in the region with more stores like these,” Mowaffaq elaborated.

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