Caparol Paints signs deals in Iraq

TRME CaparolCaparol’s paint products are tailored to appeal whilst being formulated to withstand the harsh Middle East climate. (Image source: Caparol Paints)German paint company Caparol Paints recently signed strategic partnership agreements with a number of contractors from Iraq to increase its market reach in the country

Caparol hosted contractors from various parts of Iraq to provide them with firsthand experience of Caparol’s paints and techniques. This is part of Caparol’s growing interest in the region and increasing its reach across the Middle East. The contractors were given insights on various Caparol paint techniques, the strength of the brand and the paints that will be ideal for the Iraqi market.

Caparol products including Dibson, Texture and Stone were showcased to the contractors from Iraq. They were also provided training to understand the different decorative paints and uses including ArteTwin, Makhmalia, Armareno, DecoLasur, ArteLasur, Stucco Di Luce and Metallocryl interiors.

Speaking about expanding Caparol’s reach into Iraq, Mowaffaq Balish, commercial director Middle East at Caparol Paints, said, “It was a pleasure to host the delegation from Iraq. As we aim to increase our reach in the Middle East, Iraq has been our major focus. We aim to penetrate the market further and carve a niche for ourselves. Our growth in the UAE has helped us explore various other markets in the region and hosting the contractors has been an extremely important step in reaching out in the Iraqi market.

“At Caparol we focus on knowledge sharing and its importance for growth. Our understanding of the interiors and paint industry in the UAE and the Middle East has only grown stronger over the years. Through this exercise, we have also educated them on the various paints we have at Caparol and its applications. Having developed our product range in-house with an up-to-date research and development team, we believe that providing insights into the industry to our peers is a great opportunity for us.”

He added that Caparol’s interest in the region lies in being able to reach across markets and providing its paints and expertise to the interior and paint industry. “Our highly efficient paints are a result of our commitment to provide the best in the industry to the people. We hope to further strengthen our relations with contractors in Iraq and increase our reach,” Mowaffaq stated.

Through its range of products, Caparol brings German paint techniques while focusing on appealing colours and paint textures.

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