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Dubai Square: The tech-driven retail destination in Dubai Creek Harbour

Adjacent to Dubai Creek Tower, the new global icon, it represents a 2.6mn sq m retail, hospitality and residential destination. (Image source: Emaar)

Dubai Holding and Emaar Properties have announced the launch of Dubai Square, a new retail metropolis in Dubai that will push the boundaries of modern retail and leisure by drawing on next-generation technology

Dubai Square is set in the heart of Dubai Creek Harbour, the six sq km mega-development only 10 minutes from the Dubai International Airport and the iconic Burj Khalifa by Emaar.

Adjacent to Dubai Creek Tower, the new global icon, it represents a 2.6mn sq m retail, hospitality and residential destination. Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor, Dubai Square is designed for the new era of tech-savvy customers, setting a benchmark for retail experiences in the 21st century.

Mohamed Alabbar, chairman of Emaar Properties, said, ?Focused on the aspirations of the new generation of customers, Dubai Square will play a pivotal role in further establishing Dubai as the next champion of global retail. With omnichannel offerings, it delivers a new destination experience that will bring incredible value to our retail partners. It will be the closest mega-retail district to millions of passengers passing through the Dubai International Airport.?

In line with Dubai?s postmodern evolution, Dubai Square has an eclectic mixture of styles and references. The size of over 100 football pitches ? with 750,000 sq m of gross floor retail space ? Dubai Square will also be home to the Middle East?s largest Chinatown.

Dubai Square has three levels, each presenting a unique set of experiences to the customer. The ground floor features a groundbreaking events arena while the first floor has a magnificent four-lane boulevard lined with luxury retail, dining and leisure outlets. The second floor is a family-friendly haven featuring an array of activities at 'Ice Adventure', a Cineplex, waterpark, sports arena, supermarket and metro link.

A futuristic entertainment arena with 3D projection mapping, theatrical sound and lighting, and a vast choice of global gastronomy are other attractions in Dubai Square. It also features an Art District for artists and art lovers from around the world.

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