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Lytro has announced the launch of its new camera Lytro Illum with light field technology through dealer National Stores into the Middle East market
Touted to be different from traditional cameras, Lytro Illum’s concept of ‘living pictures’ lets shutterbugs experiment with diverse images, according to Lytro.
Lytro Illum will be officially retailed at National Stores across UAE, besides other power retailers such as Sharaf DG and E Max. The Lytro Illum is priced at AED 4,999.
Commenting on the launch, Salah Khoory, general manager at National Stores said, “The launch of Lytro Illum in the MENA region, particularly the UAE, is a momentous occasion for us. The market is very receptive to electronic gadgets and appreciates quality which is why we are confident that Lytro will thrive well in this conducive environment. With multitude of platforms that require photography, its entry will only give users a worthwhile option that scores high in terms of monetary value and user satisfaction, as evident by the testimonials from shutterbugs around the globe.”
According to Ateeq A. Shamsi, director – Sales and Marketing at National Stores, like any other creative art, photography is a passion and those who understand it also realise the value of right tools required for optimum result. This is why Lytro, with its futuristic approach, is increasingly becoming the preferred choice for professionals across the globe. “The camera will be retailed through all National Stores outlets across UAE while we as the master distributor of the brand are also in the process of finalising contracts with other power retailers to enhance the availability and then as a next step explore other GCC and MENA markets”, added Shamsi.
Sandro Fulgheri, managing director at EMEA Lytro said, “Lytro is excited to finally launch the Lytro Illum in the Middle East. It took a while to be ready for the market and find the perfect local partner to work with. In National Store, we have found a very reliable partner to work with. We look forward to serving the Middle Eastern photographers and consumers with our latest’s technology and hope they will be just as excited as we are to start shooting with our camera.”