Honeywell launches Genetron app in Saudi Arabia to tackle counterfeit refrigerants

amir naqviHoneywell has launched its Genetron application to combat counterfeit refrigerants in Saudi Arabia

The app, named after Honeywell’s Genetron brand of refrigerants, provides proof of authenticity to customers in Saudi Arabia and directs access to important resources for end-users.

Genetron-branded products have been a target for counterfeiters in the Middle East region. Fake refrigerants can cause a variety of issues, ranging from increased energy use and decreased cooling performance, to significantly reducing the operating life of systems and causing injury and equipment failures.

The digital platform, specifically beneficial for small and medium enterprises, is part of Honeywell’s ongoing efforts to ensure the correct usage of refrigerants in Saudi Arabia. The app will provide customers with direct and quick access to Honeywell consultants and technicians, and enable users to learn about other new relevant solutions and technologies.

“Saudi Arabia is a major market for Honeywell and we want to ensure that our stakeholders and customers have access to the right solutions and expertise. All Genetron refrigerants are subject to the extensive quality and safety testing before they are sold. This platform will help customers authenticate our refrigerants as the industry grapples with counterfeit products in the market,” said Amir Naqvi, regional business leader, Middle East, Turkey and Africa, Honeywell Fluorine Products.

The Genetron app is free to use for customers and can be downloaded from iOS and Android app stores. Honeywell Genetron refrigerants are hydrofluorocarbon (HFC) refrigerants that provide better performance and energy efficiency than previous-generation HCFC refrigerants, leading to reduced operational costs as compared with the currently prevalent refrigerants in the region.

Honeywell is a world leader in the development, manufacture and supply of refrigerants that are sold worldwide under the Solstice and Genetron brand names for a range of applications, including refrigeration, building and automobile air conditioning.

In addition, Honeywell and its suppliers have completed a US$900mn investment programme in research and development and new capacity based on Honeywell’s HFO technology.

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