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Manitowoc Cranes participated in the first ever Intermat Middle East trade show to highlight its region-wide presence and the Manitowoc Crane Care support services it offers to customers throughout the Middle East. The company was an official ‘launch partner’ to the event to help make it possible. The exhibition took place from March 28 to 30 at the Abu Dhabi National Exhibition Center in the UAE.
Taking center stage on the company’s 300 m2 outdoor booth at Intermat ME were the GMK6300L, a new Grove all-terrain crane with the longest boom in its class, and the MDT 268, part of the high-capacity ranges of Potain topless tower cranes.
Philippe Cohet, executive vice-president for Manitowoc Cranes Europe, Middle East and Africa, said that the company continues to strengthen its full service position in the Middle East: “For the past ten years the Middle East has held huge potential for cranes and the future is set to continue that trend,” he explains. “We believe that it is now more important than ever to reinforce our position in the Middle East. We already operate a subsidiary in Dubai and work with a network of dealers that can deliver our services anywhere in the Middle East. Our capabilities, products and comprehensive Manitowoc Crane Care support service put us in a strong position to capitalize and deliver in this promising market.”
Indeed in 2006, Manitowoc established a subsidiary in Dubai to handle sales, customer service and crane refurbishment. In addition to this office, the company benefits from a very strong network of 19 local dealers.
Often based on very long term relationships, these dealers support Manitowoc’s regional offering mainly on Grove mobile cranes and Potain tower cranes. Two of these dealers – Kanoo, which represents Grove mobile cranes, and NFT, which represents Potain tower cranes – were presenting cranes with Manitowoc on its stand at Intermat ME.
These qualitative dealer partnerships have recently procured the supply of hundreds of cranes for major projects in the region – including two of the largest developments currently underway in this part of the world. The first of these high profile projects is Princess Nora bint Abdulrahman University in Riyadh, the world’s largest women only university, where the first Potain MDT 268 cranes were used. Manitowoc also supplied more than 70 Potain cranes currently working on the latest of Saudi Arabia's mammoth construction sites, the King Abdallah Financial District.
In addition to exhibiting cranes at Intermat ME, Manitowoc took the opportunity to highlight the substantial support network it has in the region. The Middle East Manitowoc Crane Care operations provide customers with on-site after-sales services, spare parts distribution, training and technical documents and refurbishment.
Refurbishment is handled at Manitowoc’s regional headquarters in Dubai, which is also home to an 800 m2 warehouse and workshop area where the company can provide full EnCORE crane refurbishment.
Through its dealer partnerships, Manitowoc can not only contribute to and be present at job sites, but can deliver Manitowoc Crane Care’s wide range of services throughout its Middle-East region network.