IVECO and Ital Car SA showcased the full IVECO vehicle range to the Tunisian market at the 18th edition of Le Salon Méditerranéen du Bâtiment (MEDIBAT), held from 21-24 May 2025 in Sfax.
The brands highlighted IVECO’s robust offering tailored to meet the toughest business challenges across the construction and transport sectors.
MEDIBAT is one of the largest construction events in the Mediterranean region, attracting key players from across the industry, including international delegations, architects, public and private project owners, and solution providers. The exhibition served as a platform for innovation, professional networking, and the promotion of cutting-edge technical solutions.
At the event, Ital Car SA introduced the IVECO T-Way AT720T43TH 6x4 heavy-duty truck to the Tunisian market. As the successor to the Trakker, the T-Way delivered enhanced capabilities across all performance areas. The stand also featured the Eurocargo ML180E28 4x2, known for its versatility in logistics and urban transport, and the Daily 70C15 chassis cab, a flexible solution for light to medium transport needs.
Ital Car SA’s stand spanned 152 square metres and welcomed over 100 guests, including government officials, media, and customers.
Kais Krima, managing director of Ital Car SA, commented, “MEDIBAT is a strategic event for us. It showcases our expertise in the Tunisian market and an opportunity to reaffirm IVECO's position as a key player in the construction and industrial transport sector. We are pleased to show to our customers and guests these robust, reliable models that are suitable for all missions and terrains.”
Mechim Hichem, IVECO business manager for Tunisia, added, “We at IVECO are very happy and pleased to be present here alongside our excellent and valued partner at Ital Car SA, especially in this special year, while IVECO is celebrating 50 years, we are together with our historic partner Ital Car SA with 50 years of IVECO's history in the market, as one of our most important dealers in African and Tunisian territory. Together, we are presenting our full selection and range of vehicles, which includes our light, and heavy-duty models and options, all designed to meet the different needs of our customers right here in Sfax. It's truly fantastic and wonderful to see so many of you have come to visit and have joined us these days. We want to say a sincere thank you all for being here and for your trust on the IVECO quality and performance.”
Ital Car SA is an official IVECO dealer in Tunisia, offering the full vehicle range through a direct sales force and after-sales services from its base in Megrine. With active operations in Tunis and a national network of sub-distributors, Ital Car SA employs nearly 200 people. The company prides itself on close customer relationships, technical expertise, and responsive service.
IVECO T-Way: built for the toughest jobs
The IVECO T-Way was developed for extreme off-road performance, productivity, and reliability. It builds on the legendary Trakker platform, offering a reinforced high-strength steel chassis with a 10mm thick frame and a top-tier Rail Bending Moment of 177 kNm. The front axle supports up to 9 tonnes, while the rear hub reduction maximises load capacity and durability.
Equipped with a new heavy-duty rear suspension for tandem axles, the T-Way improved off-road agility and clearance. It also featured the Cursor 13 engine producing up to 470hp, paired with the HI-TRONIX 16-speed automated gearbox. Key driving features included Hill Holder, Rocking Mode, Creep Mode, and Ecoroll to optimise traction, control, and efficiency in all terrain and traffic conditions.
Eurocargo: a multi-purpose logistics champion
Eurocargo demonstrated its reliability and flexibility across multiple missions, offering over 11,000 configurations including seven gross vehicle weight classes, four power ratings, three cab types, and seven gearbox options. Updates included LED Daytime Running Lights, Xenon headlamps, an aerodynamic front deflector, and a UV-filtering windscreen. Its ergonomic design allowed for easier cleaning and safer night-time operations.
Daily: the industry’s most versatile light commercial vehicle
The Daily remained the most customisable vehicle in its class, with gross vehicle weights from 3.5 to 7.2 tonnes and wheelbases from 3,000 to 5,100 mm. Its flexibility made it ideal for demanding tasks, including ambulances and rescue vehicles.
It also introduced a new generation of memory foam driver seats, designed for ergonomic support, reduced pressure, and increased comfort.
Thicker side padding, longer cushions, and reworked levers made entry and exit easier, particularly for delivery and door-to-door missions.