Musanadah Facilities Management has named Brad Robbins as its new business development director to drive growth and reinforce its leadership in Saudi Arabia's fast-growing integrated facilities management market.
Robbins has over 25 years of experience managing facilities and assets across the GCC and Australia, with a history of improving operations, growing businesses, and introducing new ideas across various building projects. His work has focused on sustainability, efficient asset use, and improved facility management.
He was previously chief operating officer at FMTech, owned by PIF, where he developed facilities management plans that supported industry growth in Saudi Arabia.
Earlier, he worked as director of facilities and asset management in the UAE for a large, luxury, mixed-use developer, and as managing director of BGIS Australia, where he oversaw growth and operations for major Australian defence infrastructure projects.
In his new role, Robbins will build key relationships with property owners, developers, and government groups, increasing Musanadah’s presence in the sector and boosting revenue across the Kingdom. He will also grow Musanadah’s total facilities management services by offering a wide range of tailored support for key infrastructure and large-scale projects.
Commenting on the appointment, managing director Nigel Wright highlighted that Musanadah is a key contributor to Vision 2030, supporting Saudi Arabia’s ambitious transformation through its participation in giga-projects and national infrastructure programs. He said this is a key addition to the team as Musanadah continues to strengthen its market position.
“Brad’s appointment strengthens our ability to communicate Musanadah’s full IFM capability, particularly the strength of our MEP and hard services expertise that underpins everything we do.”
Wright added that Musanadah’s technical capability plays a central role in delivering consistent service across complex portfolios. He said: “Our advanced MEP and hard services capability is the foundation of our multi-award-winning IFM model and a key differentiator for Musanadah, backed by benchmarking to internationally-recognised Institute of Asset Management standards.
“This enables Musanadah to deliver consistent, high-quality service across diverse environments, from major metropolitan developments and critical infrastructure to Vision 2030 projects such as AlUla in remote desert locations, including Kingdom-wide operators such as Najm Insurance, which operates more than 50 sites across the Kingdom.
“This technical and engineering capability, together with our full-service IFM model, are key differentiators for Musanadah, ensuring optimal asset performance, tech-driven resilience and long-term value for our clients.”
Robbins said Musanadah’s established technical depth provides a strong platform for future growth. He said: “Musanadah already delivers world-class facilities management across complex, multi-sector portfolios. Our focus moving forward is to ensure the market clearly recognises the depth of the company’s technical expertise, particularly in MEP and asset lifecycle management.”
Robbins added: “By strengthening strategic partnerships with asset owners and developers, we will continue to expand Musanadah’s role in delivering integrated facilities management solutions that enhance performance, sustainability and operational resilience for high-value, large-scale projects across the Kingdom.
“Our mission is to continue expanding Musanadah’s TFM client base through our industry-leading range of customised support solutions for critical infrastructure, giga-projects and Vision 2030 sites while always ensuring the high standards of client satisfaction and operational excellence for which Musanadah is known.”
Musanadah’s expanding project list includes education (NAVA), logistics, and key infrastructure, such as developments in King Abdullah Economic City, Jeddah Ports, DP World facilities, and national broadcasting infrastructure (MBC). More growth is expected in retail, oil and gas, and healthcare through Musanadah’s hospital-level ISSA membership and training standards.
Musanadah’s model combines MEP and hard services, soft services, security, energy, and engineering management. These are supported by ISO certifications and advanced asset management systems.
Musanadah was recently named Best FM Company in Saudi Arabia at the SBIA Awards for the second consecutive year and also received the 2025 MEFMA Award for Community and Social Impact in FM.
Musanadah looks to expand Saudi facilities management
