Brady partners with Kezzler and Honeywell for anti-counterfeiting solution

genetronThe global industrial and safety printing solutions provider Brady has partnered with Kezzler and Honeywell to focus on bringing anti-counterfeiting solution for Genetron 134a refrigerant, which can be used in automotive, commercial and industrial air conditioning and refrigeration applications

According to PRWeb, the partnership aims to develop a comprehensive brand protection labelling and tracking solution.

Under the partnership programme, Brady provides secure label design services, layered anti-counterfeit materials and serialised label converting and controlled supply chain distribution to combat counterfeiting.

Kezzler’s serialisation solution is expected to provide each product with its digital identity, with Honeywell aiming to covert security taggants and detection devices.

In a statement to the source, Dennis Polinski, global product manager of brand protection for Brady, said, “Counterfeit products, particularly when it comes to refrigerants, are a dangerous and costly problem for manufacturers, distributors and consumers around the world. In order to combat hazardous replications, it's essential to establish and sustain a strong brand protection approach.”

According to the source, all the companies jointly developed a specialty label for various levels of authentication, including a proprietary machine-readable covert taggant, which contains a unique signature in the form of an Over Print Varnish (OPV).

Brady said that the label can be used to eliminating illegal removal and reuse. In addition, it can also be used in tracking and monitoring their product throughout the supply chain.

Garth Zambory, business development manager for Honeywell, said, “This labelling and tracking program was a much-needed resolution, especially considering the large volume of the product manufactured and shipped globally. We look forward to future opportunities to continue to protect more products through this partnership.”

“The partnership between Kezzler and Brady is a great example how we provide a cost-effective solution to global companies who face ongoing fraud and counterfeiting issues on a daily basis,” commented Thomas Körmendi , CEO of Kezzler.

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