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Midis Group will focus on driving growth for BlackBerry?s cybersecurity business unit. (Image source: Adobe Stock)

BlackBerry Limited has entered into a partnership with Midis Group to expand its go-to-market sales motion across Eastern Europe, the Middle East, and Africa


A leading technology company, with a network of over 170 affiliates and partners across these markets, Midis Group will focus on driving growth for BlackBerry?s cybersecurity business unit. Midis Group will leverage its on-the-ground expertise, market knowledge, and regional infrastructure to establish BlackBerry-branded local offices focused on representing BlackBerry?s comprehensive portfolio of unified endpoint management solutions and next-generation, AI-based Cylance cybersecurity products. 

?BlackBerry has always stood for security, trust, and innovation,? said John Chen, executive chairman and CEO of BlackBerry. ?As a leading provider of cybersecurity products and solutions to governments, large enterprises, and small and medium businesses around the world, we are pleased to partner with Midis Group to further expand our business across Eastern Europe, the Middle East, and Africa. In the face of increasingly frequent cyberattack attempts and intensifying regulatory scrutiny, BlackBerry is committed to helping organisations build up their cybersecurity capabilities and prepare for, prevent, detect, and respond to cyber threats.?

Comprised of more than 5,000 employees who have partnered with the largest firms in the world, Midis Group excels at providing a deep bench of expertise, local infrastructure, and successful execution. Midis Group?s experience in delivering advanced IT products and solutions to their customers has benefited their clients for over 50 years.

?Working together with BlackBerry, Midis Group will offer a wide and deep portfolio of endpoint management and cybersecurity solutions to help our clients keep their employees connected and secure, while also ensuring the highest level of threat prevention and protection across their IT infrastructure,?stated Nabil Bustros, chairman and CEO of the Midis Group.  

Rob Eckelmann, advisory board chair at Midis Group, concluded, ?We are proud once again to represent a leading global technology firm, support the business goals of our customers, and deliver both world-class solutions and proven results.?

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Brady leverages its global manufacturing capabilities and services to customise each of the components in its complete RFID solution. (Image source: Brady Corporation)

With Brady Corporations complete RFID solution, assets in any industrial environment can be given unique digital identities just by applying a label


Users will be able to identify and locate labelled assets all at once, from a distance, in real time, without needing line of sight. 

To make RFID driven efficiency possible in any unique workplace, Brady leverages its global manufacturing capabilities and services to customise each of the components in its complete RFID solution. Label read range can be adapted, as well as all other label properties that enable labels to stay attached to any users asset selection in a wide range of industrial environments. Sensors can be embedded to capture environmental data including temperature or moisture levels. Scanners can be equipped with custom programmed apps that processes data to unlock the benefits a specific business needs, and Brady can integrate the entire solution with existing ICT infrastructure.

Discover Brady?s RFID complete solution >>

A major leap in workplace efficiency

Well implemented, quality RFID solutions enable a major leap in operational efficiency for many industries. With a handheld RFID scanner, multiple assets can be located, identified, tracked and traced from a 15m distance without needing line of sight. Fixed RFID scanners can even cover the entire workplace to considerably accelarate asset tracking. As a result, employees can quickly find any labelled asset they need, inventories can be automated, and outgoing cargo can be checked for completeness in seconds.

Business at your fingertips

Automatically collected data on all labelled assets can help inform strategic decision making on capital asset numbers, their locations, preventive maintenance and environmental elements. Decisions on stock levels can be supported by the latest data, all generated and collected automatically, to further drive business efficiency and profitability, all by giving assets a unique digital identity.

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