YouGovs International Omni-Channel Retail Report 2021 has analysed custom RealTime research executed across 17 global markets, linked to YouGov Profiles
The impact of COVID-19 on consumer shopping behaviour globally is profound. Understanding the cross-channel interplay and how behaviours will normalise post-pandemic will allow to drive greater penetration and trip visits.
Some of the key findings are
? 74% of global consumers shop via both online and brick and mortar channels
? UAE has the highest proportion of people (55%) with a preference to shop clothes at brick and mortar stores.
? UAE residents are likely to shop for clothes (53%) and technology or home appliances (46%) in the next 12 months using virtual reality tools.
? Home delivery is the top benefit cited by shoppers for online retail (57%) and delivery charges are the no.1 barrier (46%).
? The key benefit of brick-and-mortar is physically experiencing a product (62%).
? The younger the cohort, the higher the interest in VR/AR suggesting favourability to use it will grow in future.
