YouGov: Shopping in the pandemic and the implications ahead

Created: Tuesday, 01 June 2021 14:17

YouGov's International Omni-Channel Retail Report 2021 has analysed custom RealTime research executed across 17 global markets, linked to YouGov Profiles

The impact of COVID-19 on consumer shopping behaviour globally is profound. Understanding the cross-channel interplay and how behaviours will normalise post-pandemic will allow to drive greater penetration and trip visits.

Some of the key findings are 

• 74% of global consumers shop via both online and brick and mortar channels

• UAE has the highest proportion of people (55%) with a preference to shop clothes at brick and mortar stores.

• UAE residents are likely to shop for clothes (53%) and technology or home appliances (46%) in the next 12 months using virtual reality tools.

• Home delivery is the top benefit cited by shoppers for online retail (57%) and delivery charges are the no.1 barrier (46%).

• The key benefit of brick-and-mortar is physically experiencing a product (62%).

• The younger the cohort, the higher the interest in VR/AR suggesting favourability to use it will grow in future.

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