webvic-c

twitteryou tubefacebookfacebookacp

YouGov: Shopping in the pandemic and the implications ahead

YouGovs International Omni-Channel Retail Report 2021 has analysed custom Real time research executed across 17 global markets. (Image source: Adobe stock)

YouGovs International Omni-Channel Retail Report 2021 has analysed custom RealTime research executed across 17 global markets, linked to YouGov Profiles

The impact of COVID-19 on consumer shopping behaviour globally is profound. Understanding the cross-channel interplay and how behaviours will normalise post-pandemic will allow to drive greater penetration and trip visits.

Some of the key findings are 

? 74% of global consumers shop via both online and brick and mortar channels

? UAE has the highest proportion of people (55%) with a preference to shop clothes at brick and mortar stores.

? UAE residents are likely to shop for clothes (53%) and technology or home appliances (46%) in the next 12 months using virtual reality tools.

? Home delivery is the top benefit cited by shoppers for online retail (57%) and delivery charges are the no.1 barrier (46%).

? The key benefit of brick-and-mortar is physically experiencing a product (62%).

? The younger the cohort, the higher the interest in VR/AR suggesting favourability to use it will grow in future.