National Paints, a leading paints brand in the MENA region, has announced to inaugurate a total of 14 new exclusive showrooms in Abu Dhabi and Al Ain in the coming weeks, a move that is in line with the company?s expansion plan in the UAE market
The three newly built showrooms located in the capital city are the first ones that were unveiled. These will be followed shortly by the opening of 11 more outlets in the other parts of the country in the next few weeks.
According to National Paints, all showrooms will house a premium range of National Paints? decorative, protective, automotive, wood care, powder, P.V.C. and marine paints. The decorative range includes Trust Hygienic with silver ion technology, which prevents the growth of bacteria, mould, mildew and fungus, the 100 per cent pure acrylic Shield range of exterior paints, and Expression?s wide range of decorative interior designs.
Trust Hygienic is ideal for hospital and school use, while the popular Shield Extreme under the Shield range contains heat reflective pigments to lower surface temperature and save on energy consumption. The outlets are also equipped with tinting machines, which aim to enhance the buying experience of all end consumers.
Samer Sayegh, managing director of National Paints, said, ?The 14 showrooms set to be operational this year marks the beginning of further reinforcing our market foothold as we target to build around 140-150 customer-centric showrooms across the country. Through this move, we hope to enhance our retail sales channel and improve our service levels to the end-users in line with our commitment to provide added value and quality products and services to our customers.?
Asides this, National Paints is partnering with leading retail customers in the market including Bestway, Al Sajid and Merit Paints in Abu Dhabi, with more partnerships to follow in the near future. The move aims to complement the company?s expanding presence in the UAE and strategically reach out to its target market consisting of professionals, locals, and interior designers in the premium and the upper segment, among others.
Adnan Kardouh, sales manager at National Paints for the UAE, further noted that the showrooms are expected to become a one-stop destination for professionals and end-customers looking for trendy colours and designs that match their requirements and personalities.
The unveiling of National Paints? top-notch, new showrooms in the local market is seen to provide competitively priced products to ensure high value for money and widespread presence in the market, according to the company.
