AlUla Development Company (UDC) has commenced construction on the NUMAJ, Autograph Collection hotel, marking a significant step in advancing its development pipeline and supporting the transformation of AlUla into a global tourism hub.
The milestone was marked by a site visit attended by senior officials, including representatives from Royal Commission for AlUla, underscoring the collaborative effort behind the project’s delivery.
The move signals the transition of NUMAJ from planning to execution, reinforcing UDC’s role in delivering key assets aligned with AlUla’s long-term masterplan. The company is positioning the project as part of a broader strategy to create high-quality, investment-ready developments that enhance the destination’s global appeal while supporting community growth.
Scheduled to open in 2027, the 250-room property will be operated by Marriott International under its Autograph Collection brand. The design has been developed by GioForma, drawing on AlUla’s landscape, cultural heritage and historical links to astronomy. The name “NUMAJ” is inspired by the star system Nu Ursae Majoris, reflecting the region’s historic role as a navigational reference point for travellers.
The hotel is intended to offer a blend of resort-style accommodation and culturally immersive experiences. Plans include multiple dining venues, wellness facilities and a mix of business and leisure amenities, all integrated into a design that reflects the character of the surrounding environment.
Sustainability is a central feature of the project. The development is targeting LEED Gold certification, incorporating measures such as greywater recycling for irrigation, the use of locally sourced materials, and energy-efficient systems. Design elements also align with AlUla’s Dark Sky policy, which aims to minimise light pollution and preserve the clarity of the night sky.
NUMAJ forms part of a wider portfolio of projects being delivered by UDC to support AlUla’s evolution as a destination for tourism, investment and residential development. These initiatives contribute to Saudi Vision 2030 by promoting sustainable tourism and diversifying the Kingdom’s economy.
With construction now under way, the project represents another milestone in the ongoing development of AlUla, as the region continues to attract investment and establish itself on the global tourism map.
Construction begins on NUMAJ in AlUla
