Jenan Real Estate Company has announced the full acquisition of the Dana Bay project, signalling a major milestone in its expansion strategy and marking the beginning of an ambitious new development phase under its sole ownership.
The move reinforces Jenan Real Estate’s growing presence in Saudi Arabia’s tourism and real estate sectors, aligning closely with the Kingdom’s long-term economic diversification goals.
The acquisition represents a strategic turning point for Dana Bay, one of the largest privately owned mixed-use waterfront tourism developments in the Kingdom. Located along a prime coastal stretch, the project spans more than 2.8 million square metres and is positioned to become a landmark destination on Saudi Arabia’s eastern seaboard. Once completed, the development is expected to reach a projected value of between SAR 6 billion and SAR 8 billion, underlining its scale and economic significance.
Jenan Real Estate continues to strengthen its role in shaping coastal tourism destinations by delivering fully integrated, high-quality developments that combine striking sea views with premium lifestyle amenities. These initiatives contribute to enhancing quality of life, attracting domestic and international investment, and generating both direct and indirect employment opportunities. The Dana Bay acquisition also supports Saudi Vision 2030 objectives by boosting domestic tourism and establishing leisure and hospitality as key drivers of sustainable national growth.
Through the comprehensive redevelopment of Dana Bay, Jenan Real Estate aims to stimulate domestic tourism by offering a destination tailored to families and visitors seeking a distinctive waterfront experience. The project boasts one of the longest private beaches in the Kingdom and will feature a diverse mix of residential, leisure and hospitality components. These include luxury beachfront villas with uninterrupted sea views, family-friendly chalets located close to the shore, and a wide range of supporting service facilities.
A standout feature of the development is “Loopagoon,” a women-only water park – the first of its kind in the Eastern Province – alongside a dedicated women’s spa and private beach, providing privacy-focused, high-end hospitality experiences. Dana Bay will also host world-class hotels and resorts catering to both local and international guests, as well as a fully serviced marina designed to attract yacht owners, sailing enthusiasts and luxury travellers.
Dana Walk will serve as a vibrant commercial and entertainment hub, offering restaurants, cafés, retail outlets and event venues with panoramic sea views. Premium catering services for events, celebrations and corporate gatherings will further enhance the destination’s appeal.
With plans to unveil a detailed development roadmap featuring major upgrades and new facilities, Jenan Real Estate aims to position Dana Bay as one of Saudi Arabia’s premier waterfront destinations and a key contributor to domestic tourism growth.