Al Masaood Commercial Vehicles and Equipment signs mega deal with Gulf Ready Mix

dsc 2237Al Masaood Commercial Vehicles and Equipment has signed a mega-contract with Gulf Ready Mix LLC (GRM) to supply the UAE-based ready-mix company with eight units of UD Trucks’ Quester CGE 420 – 8X4 equipped with a 12 cbm concrete mixer

Quester is the first in a new generation of UD Trucks, specifically developed for the world of heavy-duty transportation.

The agreement is a significant milestone for Al Masaood and UD Trucks, as it formally marks their strong entry into the booming local construction segment. It is also the first deal by UD Trucks through its Abu Dhabi dealer - Al Masaood - that involves one of the toughest super structures in the construction field.

As a part of Al Masaood Commercial Vehicles and Equipment’s holistic solution, the division’s sales team conducted detailed studies into GRM’s technical and commercial aspects to provide them with the Quester units that will fully support their needs and requirements. Additionally, the division’s after-sales team has extended support to the company through training and scheduling of consistent maintenance checks for the delivered Quester units. The training covered the proper care of the units to maintain their optimal condition and performance and the use of a telematics system, which allows users to keep an eye on the fleet through easy monitoring and tracking of the vehicles.

Mohamed El Zeftawi, general manager of Al Masaood Commercial Vehicles and Equipment Division, said, “The deal reflects the local market’s robust trust in Al Masaood’s ability to deliver high-performing products and holistic solutions according to global standards. It confirms our commitment at Al Masaood, together with our partners at UD Trucks, to support customers in ‘Going the Extra Mile’ as we always promise. We thank GRM for its confidence in us and for the opportunity to provide the company with eight Quester units to support its strategic growth plans in the UAE and the region.”

Mourad Hedna, president of UD Trucks Middle East, East and North Africa, said, “Since the introduction of the new Quester reaching to 46 Tonne GVW on 8X4 chassis back in 2016, we have been able to penetrate new segments that were previously only dominated by European manufacturers. The Middle East conditions are tough and very demanding with various rugged terrains and high temperatures and payloads. Consequently, before the launch of these models, we tested them in real conditions for over a year in Qatar to ensure the new trucks meet the needs of our customers. Today we are honoured to have our partner in Abu Dhabi, Al Masaood deliver eight units of the Quester – CGE420 - 8x4 equipped with 12 CBM concrete mixers to GRM.”

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