Arabian Truck and Equipment Company (ATEC), a business division of Saudi-Arabia-based ZMS Group, has been appointed as the exclusive distributor for Hitachi Construction Machinery Middle East Corporation (HMEC) in Saudi Arabia, covering the full Hitachi machinery product line including mining equipment, heavy lifting and services
The new distributor has a long track record in construction machinery and heavy equipment est. since 1964.
ATEC will have access to the full product range of Hitachi Construction Machinery and HSC- Cranes; it will be a so called full liner.
Known for excellent coverage and footprint in the kingdom?s construction and mining market, ATEC offers a nationwide coverage of service and parts centres and will start their Hitachi Construction Machinery operation with branches in Riyadh, Jeddah and Dammam.
In January 2019, HMEC appointed ATEC as the sole supplier for HSC cranes in Saudi Arabia, to cover the heavy lifting market in the country.
All the time HMEC focuses on upgrading their dealer network and improving performance of dealers by offering training and support services. With this strategy in place, it is expected that the presence of Hitachi Construction Machinery in the MENA territory will become more and more visible and respected for expertise and quality.
