Rokbak has said that its unit sales have increased by 25% and unique customer numbers by 45% in Europe, the Middle East and Africa (EMEA), in the last 12 months
The Scottish articulated hauler manufacturer has recorded a 40% returning and 60% new business customer base in 2023.
“When customers buy machines, they buy them to perform and do a job – sometimes up to 24 hours a day, and so they need to be reliable,” said Kenny Price, Rokbak's regional sales manager EMEA. “Rokbak trucks are popular with customers because they are hardworking, robust and durable.
“Our increased unit sales in 2023 are a welcome confirmation of confidence in the product, that it’s working well for the customer, and that customers enjoy working with Rokbak and our dealer partners. New customers coming into the Rokbak fold are starting to see the benefits they can get from investing in our products, in particular regarding the trucks’ performance and fuel efficiency. We’re always looking to strengthen existing relationships and start working with new customers.”
According to Rokbak, the EMEA region is a strong market for articulated dump trucks, with several important territories including the UK, France and Germany. In 2022, the UK ADT market was second only to the USA – and it is on track to compete for that position again by the end of 2023. For the UK market, 2022 was a boom year and Q1 2023 was the biggest opening quarter for market volume in recent memory.
“The UK market is incredibly important to Rokbak and the trucks we manufacture,” remarked Kenny. “This is particularly true when large-scale projects come up, which are ideal for our RA30 and RA40 articulated haulers.”
Rokbak trucks can be found in mining, quarries, and in big construction and infrastructure projects. They are used to transport different types of materials all over the world, in a variety of conditions and terrain. Many are working in muckshift and landfill with specialised bodies to maximise capacity. Regardless of where they are or what they’re doing, the same Rokbak backing is there.
“Investing time in the dealer means investing time in the customer. The after sales support is so important to them, and so it’s important to us. Customer visits, technical product training and information are the framework of our system. The product needs to do its role but when it comes to things like servicing and maintenance, it’s about being there and acting responsibly and quickly to any customer requirements,” concluded Kenny.
