AJi Enters Syrian market with Tala Engineering partnership

AJi has marked its official entry into the Syrian market as the Syrian construction industry steadily gathers momentum and prepares for comprehensive renewal

This strategic move was inaugurated with the company’s high-profile participation in BUILDEX 2026. Recognised as the 24th International Exhibition for Construction, the event was held over five days, from 10 to 14 June 2026 at the Damascus Fairground, Syria. The exhibition served as an ideal platform for AJi to demonstrate its capabilities and establish a robust local presence amidst a receptive regional audience.

Central to AJi’s strategic positioning within the Syrian market is the formalisation of a landmark partnership. During the exhibition, AJi signed a Strategic Collaboration Agreement with Tala Engineering Consulting and Project Management, a highly respected, Damascus-based Syrian consultancy firm. The formal agreement establishes a reliable framework for long-term cooperation between the entities. Their joint objective is to pursue and execute engineering consultancy, design, supervision, and project management opportunities across Syria. The alliance successfully combines AJi’s international expertise with Tala Engineering’s profound local market knowledge and intricate understanding of regional regulatory capabilities.

The scope of this collaborative endeavour is deliberately broad and ambitious, designed to meet the multi-faceted demands of a nation undergoing rapid transformation. The partnership will actively target major opportunities across a diverse range of critical sectors. These include foundational infrastructure, advanced healthcare facilities, modern urban development, hospitality, vital transportation networks, extensive industrial zones, and large-scale public sector projects. 

The sheer scale of the opportunity and the necessity for strategic alliances are underscored by macroeconomic data. According to the World Bank’s latest assessment, Syria’s overarching reconstruction needs are estimated at US$216 billion. Within this figure, approximately US$82 billion is required for the restoration and development of essential infrastructure. This includes the revitalisation of critical power grids, the rebuilding of extensive road networks, and the modernisation of water distribution systems. A financial and logistical undertaking of this immense magnitude undeniably calls for highly coordinated, collaborative participation from both international industry leaders and local experts.

Commenting on the significance and vision of the newly forged partnership, Eng. Hamzeh Awwad, CEO of AJi Group, stated: "Syria today is one of the most promising markets in the region, and what is being rebuilt here is more than infrastructure, it is the foundation of urban life for generations to come. At AJi, we believe reconstruction must be done right the first time, sustainably, with liveable, people-centred cities at its heart. No single firm or sector can deliver a national rebuild of this scale alone. All industries from engineering, construction, finance, energy, and technology must come together in support of Syria's reconstruction plan. Our agreement with Tala Engineering reflects exactly that spirit, international expertise and local knowledge working hand in hand to help shape a sustainable future for Syria."

The formal signing of this agreement has occurred at a decidedly pivotal moment for the country's economic trajectory. Following the easing of international sanctions and renewed, proactive engagement from Gulf, European, and global partners, the landscape of the Syrian market is being rapidly reshaped. Large-scale capital projects in transportation, energy production, urban development, and modern industrial zones are emerging swiftly. This influx of activity is driving an accelerating demand for high-level engineering expertise, cutting-edge construction technology, and sophisticated project management capabilities that joint ventures like AJi and Tala Engineering are uniquely positioned to provide.

AJi has successfully reaffirmed its definitive, long-term commitment to the Syrian market through its prominent presence at BUILDEX 2026 and the establishment of its strategic new partnership with Tala Engineering Consulting and Project Management. By pooling global insights with deep-rooted domestic experience, both organisations are preparing to tackle the complex engineering challenges ahead. The firm stands ready to support and guide the country's ongoing journey toward a resilient, sustainable recovery and holistic national development.