AlMalki Group, Mantrac Group, and Seera Group to lead Salesforce Live: Middle East 2021

TRMESalesforce, the leader in CRM, has announced the launch of the region’s digital business events, Salesforce Live: Middle East 2021

Middle East and North Africa organisations are investing in digital transformation to optimise customer experiences and drive post-pandemic business competitiveness. As a result, the Middle East and North Africa’s digital transformation market has reached US$2.3bn, according to a report by Future Market Insights.

Thierry Nicault, area vice-president, Middle East and North Africa, Salesforce, said, “As the Middle East and North Africa’s digital transformation market reaches new heights, AlMalki Group, Mantrac Group, and Seera Group show how the region is leading digital innovation across diverse industry verticals, such as retail, construction, and travel.” 

The Salesforce Live: Middle East 2021 virtual event series, themed “Success from Anywhere,” will have engaging speakers, thought-provoking content, and practical demos and tools delivered weekly from 25 May to 15 June. 

AlMalki Group digitally transforms luxury retail experiences for millions of GCC customers

Daniel Gómez Rojas, chief digital officer, AlMalki Group, said, “In the GCC, luxury customers don’t just want to shop in stores they want to have seamless, integrated experiences when they move from any channel, whether online, in-store, calling customer service, or on social media. We are investing in Salesforce technology, processes, and local talent to differentiate on customer experiences and long-term customer engagement. These are the pillars that are building a competitive advantage for AlMalki Group and our luxury brands.”

Mantrac Group unlocks customer-centric growth in construction sector

The cairo-headquartered Mantrac Group, Caterpillar (CAT) dealers, are spanning 12 countries in three continents, Africa, Asia, and Europe. Mantrac Group provides industry solutions from heavy-duty machinery to solar plants. The firm is involved in the power and energy, oil and gas, mining, construction, and renewable energy sectors, serving more than 42,000 customers.

Seera Group unleashes the power of data to drive customer travel experiences

 Riyadh-based Seera Group (formerly Al Tayyar Travel Group), a travel group in the Middle East, is using Tableau data visualisation software to unlock, analyse, and act on data from millions of customers. Seera Group has optimised costs, tailored and personalised customer travel experiences, and generated new digital revenue streams.

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