GM Africa & Middle East paves a new path for mobility with 13 new EVs by 2025

AdobeStock 378057063General Motors Co. has announced 13 new Electric Vehicles (EVs) which will be launched in the Middle East by 2025, spearheaded by the Chevrolet Bolt EUV, GMC HUMMER EV and Cadillac LYRIQ

GM Africa and Middle East’s goal is to deliver the best and broadest range of EVs in the region across its Chevrolet, GMC, and Cadillac brands – with an EV for every customer and every wallet,  from trucks and affordable sedans, to luxury vehicles and high-performance machines. 

Supporting the company’s vision of a world with zero crashes, zero emissions and zero congestion, GM’s EV leadership is driven by its world-leading modular propulsion system and a highly flexible, third-generation global EV platform powered by Ultium batteries. GM’s Ultium-based EVs, when produced, will be capable of 0 to 100km/h acceleration in approximately three seconds, along with a driving range of more than 600 kilometers on a single charge, depending on the vehicle. 

Luay Al Shurafa, president and managing director of General Motors for Africa and the Middle East, said, “The Middle East is one of GM’s most important international markets and a region of the world known for early adoption of technology. The future is now, and GM’s plans align with ambitious and visionary regional government goals to reach net zero, while illustrating GM’s commitment to a more sustainable and brighter future. It also establishes our place as more than an automaker – we are an innovator changing the world.” 

Steve Kiefer, GM senior vice-president and president of GM International, who attended and spoke at the Exhibit Zero Arabia event in Dubai, remarked, “The golden thread for GM is to pioneer innovations that move and connect people to what matters. We have robust plans to grow our core business of designing, building and selling world-class internal combustion, whilst paving the way for electric and autonomous vehicles and finding new roads for software, services and customer experiences. By focusing on the needs of our customers, we are expecting to double global revenue by 2030.

GM also announced OnStar will officially launch in the UAE on December 2nd, 2021. OnStar, projected to generate US$2bn in annual revenue globally, is an in-vehicle safety and security technology that provides customers with a suite of connected services. 

Exhibit Zero Arabia also showcases what the future of mobility might look like in the Middle East in the not-so-distant future with a unique and innovative immersive CGI experience.

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