Saudi-based Alessa industries inks pact with British company

Alessa Industries, one of the leading integrated industrial groups in Saudi Arabia, yesterday announced it has signed a memorandum of understanding (MoU) with Eaton-Williams, a leading British manufacturing company specialising in data centers and server room cooling solutions.
The agreement was signed by Engineer Nawaf Almasoud, President of Alessa Advanced Project Company and Managing Director of Huntair Arabia, and Dimitri Rocchiccioli, CEO of Eaton-Williams, in the presence of Dr. Abdullah Abdul Karim, Managing Director of Alessa Industries, as well as a number of senior officials from both companies. The MoU signing ceremony was held at the Alessa stand on the sidelines of the Big-5 2010 Show.
Speaking to Technical Review Middle East, Engineer Nawaf Almasoud explained that he saw the MoU with Eaton-Williams as a long term partnership and that “both companies with same interests complement each other”. Alessa has been looking for a strategic partnership while Eaton-Williams for a strong manufacturer in the Middle East.”
Mr Almasoud discussed how Alessa has had a very good 2010 and had exceeded the company’s own expectations. He said: “We are driving both investments and partnerships to strengthen our presence in the GCC countries and increase our market share to 30 per cent in the next two years to US$150 million.”
Endorsing Mr Almasoud’s views, Dimitri Rocchiccioli told Technical Review Middle East: “We are extremely happy and satisfied to be able to sign an agreement with Alessa when we have and we can now go forward next year and start getting into some of these prestigious projects."
Mr Rocchiccioli also discussed Eaton-Williams plans to build a demo data center located in Alessa’s offices In Saudi Arabia. This will be a good incentive to invite clients to seminars and show them how the product works.”
Dr. Abdullah Abdul Karim said: “Alessa Industries seeks to continuously develop its operations and introduce premium technology in the field of air-conditioning and refrigeration. The agreement will not only contribute to bringing into Saudi Arabia advanced technology in the data center sector on which a majority of companies and government and private institutions rely, it will also facilitate the growth of manufacturing units in the Kingdom and the distribution of our products throughout the region. This is another milestone for the Alessa group in its ongoing commitment to nationalise industries.”

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W:

twn Are you sure that you want to switch to desktop version?