Al Masaood marine power: a crucial collaboration

Pic 1 Tugboat tornado Technical ReviewSince being established in 1972, Al Masaood Power Division has developed an unrivalled expertise in marine propulsion and power generation systems

Part of the Al Masaood Group, the Division is strongly positioned for the near future. With 32 per cent overall sales growth and quadrupling power generation sales in 2019, it also represents several of the industry’s most prominent and reputable manufacturers – including Volvo Penta.

Recent statistics highlight the progress of the country’s maritime sector, which has in turn facilitated the evolution of the Al Masaood Power Division. Today, the UAE ranks among the world’s top 20 countries in terms of container¬carrying fleets, as it has maintained the highest liner shipping connectivity index in the sub-region.

The UAE is the MENA maritime gateway for global trade, and one of the top 10 countries worldwide with highest container port volumes. Jebel Ali Port is also the ninth largest container port in the world.

argest container port in the world. Al Masaood Power represents Volva Penta – a major player in the industry who now have over 3,500 trusted and dedicated dealers in 130 countries. Much like Al Masaood, Volvo Penta has evolved since its humble beginnings in the mid¬19th century to become a leading global developer and manufacturer of heavy¬duty diesel engines – integral to innovation, competence, the sharing experience and the worldwide infrastructure and aftermarket network.

Crucially, the success of the Al Masaood Power Division depends on Volvo Penta’s products and its own long¬standing reputation in the industry. As part of the Volvo Group, the company is building on its strong heritage, pioneering reputation and industrial and marine engineering expertise to provide world¬class products and solutions while retaining the highest level of customer satisfaction.

Pic 2 A2015 0117Founded in 1868, Volvo Penta today is globally renown for innovations including Volva Penta IPS propulsion and the Aquamatic. Ultimately, Volvo Penta facilitates an easy and enjoyable boating experience; providing integrated, digital and fuel¬efficient services and solutions through innovative, intuitive and user¬friendly technology.

The importance of the marine power sector cannot be undervalued. Whether it be oil tankers or commercial or consumer vessels, the marine power sector assists in ensuring operational efficiency and effectiveness; with Volvo Penta commercial marine engines offering complete solutions and world¬class propulsion and onboard power solutions for outstanding performance, reliability and durability.

In 2017, Al Masaood Power was named and recognised as the exclusive ‘Yacht Series Support Center’ in the Middle East to provide key services and supervision to all designs equipped with Volvo Penta’s IPS technology engines.

The recently opened Volvo Penta Spare Parts Centre in Abu Dhabi’s Mussafah Industrial Area provides genuine spare parts, accessories for marine leisure, commercial segments, industrial engines and is the latest addition to the existing Volvo Penta Aftersales Centres in Abu Dhabi and Dubai. The launch of the Mussafah branch aligned with the company’s expansion strategy adopts the latest technologies to provide world¬class services to customers and residents.

“The UAE maritime sector has witnessed continuous substantial growth every year over the last decade, in particular, the opening of the Volvo Penta Spare Parts Centre in Mussafah was the latest step as part of our plans to expand and facilitate the growing demand for services throughout the country. We will continue to meet demands and identify market trends,” said Rasso Bartenschlager, general manager, Al Masaood Power Division.

Exclusively distributed by Al Masaood Power Division, Seven Marine, originally under Volvo Penta, has been a pioneer of high power outboard marine engines since 2010. It has been at the forefront of technology innovations in the outboard industry. This development also proves Al Masaood’s status as a provider of the highest standards of quality service operations.

“The importance of utilising the UAE’s local resources could not be more apparent considering 90 per cent of the company’s operations are conducted within the emirates. Looking ahead to the future, we will continue to make the most of our branches in Dubai, Sharjah and Abu Dhabi – with the latter being the first CI¬Standard centre in the region in line with corporate international standards – and work closely with our valued partners at Volvo Penta to increase our regional presence. Besides our operational facility in Bahrain, we aim to continue with our expansion plans and have identified other countries as viable destinations to establish new facilities that will help facilitate certain increased demand in the region,” Rasso Bartenschlager concluded.

Al Masaood Power Division represents MTU, Volvo Penta and Leroy Somer in the UAE and Bahrain, providing the highest standards of after sales services. The Division’s professional team possesses cutting edge technological knowledge and know¬how and are able to plan and execute both customised and efficient solutions for its customers.

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
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