Software AG partners with du to boost IoT implementations in UAE

Software AG and DuSoftware AG and du, from Emirates Integrated Telecommunications Company (EITC), have partnered to provide a subscription-based licensing model for IoT services to its business customers

The collaboration aims to enables Software AG and du to address complex IoT implementations for organisations in UAE. These businesses are set to benefit from rapid application development features, reduced time to deployment and out of the box IoT analytics and dashboard to see the complete picture of their IoT data.

The partnership is expected to empower customers to freely design, build, deploy and upgrade IoT applications with agility and flexibility, combining cloud, on-premise and edge deployment models. A scalable architecture offers quick time to market for IoT applications.

Additionally, the platform is set to drive IoT across major industries of government, healthcare, utilities, manufacturing, transport and automotive, enabling them to track assets and improve logistics and gather data from smart city applications to make peoples’ lives easier.

Farid Faraidooni, deputy CEO for the enterprise solutions, EITC, said, “Software AG’s global expertise to build new functionalities for telcos through IoT adoption fits perfectly with our strategy to deliver comprehensive IoT solutions for the UAE market. The move will bolster UAE’s IoT adoption across SMEs, large organisations and the government. This reflects our efforts to enhance UAE’s position as a regional innovation hub.”

Philippe La Fornara, president EMEA, Software AG, stated, “IoT services can help organisations to not only achieve greater insights into their business, but also to build their digital resilience. Data is the heartbeat of a business today, so the task of gathering, analysing and acting upon it should be a top priority.”

Continuing this, du and Software AG have announced to launch a new IoT academy and an experience centre in the coming months. The opening is part of the drive to accelerate the adoption of IoT in the country while also staying abreast on IoT innovation methodologies, best practices and applications as the ecosystem continues to evolve. 

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