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Cooper Tire set to launch products in Saudi Arabia

The brand is particularly relevant in Saudi Arabia as it has one of the broadest 4x4 tyre ranges of any manufacturer. (Image source: Cooper Tire)

Cooper Tire Europe has partnered with Arabian Tires, a major player in Saudi Arabian market, to expand the brand?s business to facilitate customer access to its vast range of high quality products in the Middle East

The announcement coincides with the launch in the Kingdom of three new Cooper tires ? Cooper Zeon 4XS Sport, the Cooper Zeon CS8 and Discoverer STT Pro ? to meet the varying needs of the customers in the Middle East.

Cooper Zeon 4XS Sport has been developed specifically to cope with the weight of large SUVs. The Cooper Zeon CS8 is a high-performance passenger car tyre, which offers exceptional grip, fuel efficiency and incorporates a range of advanced technologies. The Discoverer STT Pro has been designed for customers who love outdoor adventure, delivering serious traction, toughness and tread wear to meet the demanding off-road conditions of Saudi Arabia.

Supplying world class tyres since 1914, Cooper Tire has designed and developed 4x4 tyres to meet the demands of Saudi Arabia?s market and perform to the highest standards across the world?s most diverse terrain and climatic conditions.

Luis Ceneviz, managing director of Cooper Tire Europe, said, ?With the introduction of a number of new models and the launch of our website in Arabic, the appointment of Arabian Tires was the next logical step to making our products more accessible to our customers in Saudi Arabia and to increasing our presence in the Middle East.?

Arabian Tires, with retail outlet in Jeddah and warehouses in Jeddah and Dammam, is well-positioned to meet the demand for Cooper?s SUV and passenger tires in Saudi Arabia.

Youssef Yassin, managing partner of Arabian Tires, said, ?Cooper Tire?s premium range of products really plays to our strengths in the SUV segment, while the range of passenger tires offers our discerning customers new technology and high quality at an affordable price.??