Sale of 100,000th Mercedes-Benz truck in MENA region celebrated

2010 Actros 3 2 by PaulactrosDaimler Commercial Vehicles MENA has handed over 100,000th Actros to Saudi Arabia’s Messrs. Al Khaldi at a ceremony in Dubai

In Dubai, Daimler Commercial Vehicles MENA FZE and Mercedes-Benz Trucks have reached a milestone with the sales of the 100,000th Mercedes-Benz Actros in MENA. The celebration took place on 1 September 2016 at Daimler Commercial Vehicles MENA Regional Center in Jebel Ali, Dubai.

The event was held in the presence of Dr Wolfgang Bernhard, member of the board of management of Daimler AG and head of Daimler Trucks and Buses; Sheikh Khaled Juffali representing E.A. Juffali Brothers Saudi Arabia; and Roland Schneider, president & CEO of the Daimler Commercial Vehicles Regional Center in Dubai.

Bernhard said, “Our Actros is the most successful heavy-duty truck in the world. About every 10th truck has been delivered to the MENA: this underlines the importance of this region for Mercedes-Benz Trucks. With our regional center, established one year ago, we’re even closer to our customers. We can react faster to their demands. This will further improve our market share in this region. “

Saudi Arabia is the core market in the MENA region for Mercedes-Benz Trucks, with nearly 44,000 Mercedes-Benz Actros Trucks having been delivered since 1997. This result is closely linked to the successful and long lasting business relationship between Daimler and its general distributor in the Kingdom, Juffali Industrial Products Company (JIPCO).

Schneider added, “Together with our strong and trusted partner in the Kingdom of Saudi Arabia, E.A. Juffali & Brothers, we are always striving to exceed our customers’ expectations towards our premium products and services. The 100,000th Actros sold in the MENA region represents the symbol of our mutual success and the trust of our customers in the Actros. This milestone makes us proud and truly encourages us to continue delivering high-quality products and customer services across the region.”

The milestone truck, a 4x2 tractor-head Actros 2041S, is part of a larger 200 unit order by Messrs. Al-Khaldi. The truck handed over was assembled at National Automobile Industry Company Ltd. (NAI) in Jeddah and is equipped with the Mercedes Powershift automated gearshift and Fleetboard Telematics system enhancing fuel efficiency, as well as Mercedes-Benz Accessories as design elements.

Sheikh Khaled Juffali, vice-chairman of E.A. Juffali & Brothers, noted, “We are delighted to deliver this special truck to our esteemed customer Messrs. Al-Khaldi and we truly thank Al-Khaldi for placing their trust into our premium products and customer services.”

The Actros has been the flagship model in the product range of Mercedes-Benz Trucks since its production start in 1996 – and it still is in the year of its 20th anniversary, according to the company.

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