The Japanese vehicle solutions provider has continued growth across all it key MEENA markets, with successful reactivation in Saudi Arabia with a new local partner and a new strategy for 2021
UD Trucks has announced that it continued its growth across the Middle East in 2020, despite the challenges faced by the pandemic. The Japanese commercial vehicle solutions provider improved its market share across the majority of its regional markets, with total sales increasing in 6% against 2019.
The positive performance was mostly built on the company's comprehensive strategy for growth, which bases itself on customer-centric services, strong regional partnerships and employee engagement.
UD Trucks' range of modern heavy-duty and medium-duty vehicles introduced new features to the region, combining total solutions approaches for trucks. The range was key to the company's growth and will continue to play a key role in the company's future expansion across MEENA.
The company succeeded in doubling its sales across Saudi Arabia, and grew 14% in Qatar, maintaining stable sales in the UAE, Oman, Bahrain and Ethiopia.
To kickstart 2021, the brand has launched its 'Better Life' strategy to demonstrate their commitment to improving the lives of its customers and the planet by offering sustainable logistics solutions. UD Trucks has its sight set on having the lowest impact on the environment while still leading in customer satisfaction.
President of UD Trucks MEENA, Mourad Hedna, commented, "2020 was a difficult year across all market segments with many challenges and uncertainties. Thanks to our customers' trust and our partners and employees' engagement, the solid performances we recorded have given us a lot of confidence and motivation to continue our sustainable growth journey. I would like to thank all my team at UD Trucks MEENA and all our partners in the region for their efforts, dedication and hard work in prioritising our customers' needs and making 2020 another successful year, despite all the complications.
?In 2021, our focus will be on continuing to deliver our core business objectives by ensuring that the customer feels supported and satisfied at all times. We will continue to work with our local partners to ensure the right partnership mindset and the required flexibility to adapt to each market's needs.
"Simultaneously, as a company with a long-term focus, it is essential that we provide visibility to our key stakeholders, including our customers, our partners, and our employees, of our long-term strategy and ambition beyond 2021 and the pandemic. That is why we will start implementing our "Better Life" strategy, which will only continue to strengthen our presence and contribution to the region".
