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UD Trucks sees bigger profitability in Middle East markets

UD Trucks is involved in projects in Neom and the Red Sea. (Image source: UD Trucks)

UD Trucks has seen a double-digit increase in Saudi Arabia retail sales in 2023, as compared to 2022, the company said

In line with the kingdom’s efforts to switch to more environmentally-friendly fleets, UD Trucks has now launched its Euro 5 range, offering significant environmental advancements. The new range will be assembled in Arabian Vehicles & Trucks Industry (AVI) facility in the King Abdullah Economic City (KAEC), a joint venture between Zahid Tractor & Heavy Machinery Co. Ltd and Volvo Truck Corporation,

The Euro 5 Quester and Croner models feature upgrades to minimise their environmental impact, improve efficiency, uptime and profitability, all while reducing NOx emissions by 43% compared to their Euro 4 predecessors. 

UD Trucks is involved in projects in Neom and the Red Sea. 

Other GCC countries

In the UAE, the company saw a triple-digit increase in retail sales, in particular helped by sales to the waste management sector. UD Trucks delivered 300 waste management units to Abu Dhabi, with 100 trucks each dispatched to government and construction entities in Sharjah and Abu Dhabi.

UD Trucks also improved its market share in Qatar following the brand launching its Euro 5 range in 2023. UD Trucks said it continues to retain market leadership in Bahrain and strong positions in Kuwait and Oman.

Mourad Hedna, president of UD Trucks Middle East, East and North Africa, said, "We have witnessed the continued growth and success of UD Trucks in the MEENA region during 2023, reconfirming our unwavering commitment to excellence and sustainability. The success of this approach was highlighted as UD Trucks earned various awards both internally and externally.

“The launch of our Euro 5 range in Saudi Arabia marks a significant milestone in our journey towards a more environmentally-friendly future, aligning with Saudi Arabia Vision 2030's sustainability goals. We are proud to support local businesses in their transition to greener transportation solutions, reaffirming our 'Better Life' commitment to fostering a sustainable environment for future generations," Hedna added.