DEWALT recently hosted its first 2025 Innovation Day in Dubai, marking a significant milestone in its mission to drive construction industry transformation through cutting-edge tools and technology.
The event brought together more than 200 attendees, including end users, dealers, and key partners, for an exclusive preview of DEWALT’s latest professional-grade solutions.
The showcase featured over 100 advanced products, including the DEWALT POWERSHIFT Cordless Equipment System, cordless tools for mechanical, electrical, and plumbing (MEP) applications, and a wide range of woodworking solutions.
With interactive zones and live demonstrations throughout the venue, attendees were given a hands-on opportunity to explore the brand’s versatile offerings and experience the performance benefits in real-time.
A highlight of the event was the DEWALT Service Container Project, which demonstrated how the company’s value-added services enhance productivity, improve runtime, and deliver consistent reliability across demanding jobsites.
Innovation Day also served as a platform for DEWALT to strengthen ties with its distributor network and engage directly with the professionals who rely on its tools.
By gathering valuable feedback from users and partners, DEWALT reaffirmed its role as a forward-thinking industry leader committed to continuous improvement and customer-driven innovation.
Speaking at the event, Parmesh Venkateswaran, general manager, Stanley Black & Decker, ME & EWA said, “By bringing together our partners and end users in an innovative event, DEWALT is promoting conversations about the needs of the industry and helping to bolster development of innovative tools for the trades.”