Zebra spotlights AI-led factory shift at Hannover Messe
Zebra Technologies is set to outline how an emerging “intelligence supercycle” is reshaping manufacturing and economic growth at Hannover Messe 2026.
From its presence in Hall 15, the company will present insights into how artificial intelligence (AI) and digitalisation are transforming industrial operations.
The shift is expected to redefine workforce skills, productivity and innovation. Industry forecasts suggest that within the next few years, a significant proportion of digital workers will rely on generative AI daily, while automation will increasingly influence decision-making and employee training. These developments are unfolding alongside persistent challenges such as supply chain disruption, talent shortages and intensifying competition.
Zebra argues that the most practical path forward lies not in pursuing artificial general intelligence, but in advancing Augmented Collective Intelligence (ACI), where human expertise and AI systems operate together. This approach is particularly relevant for frontline workers, who remain central to industrial performance.
According to Zebra’s connected factory research, more than half of manufacturers in Europe anticipate AI-driven growth by the end of the decade, with nearly all prioritising digital transformation. However, progress remains uneven. Misalignment between executive leadership, IT and operational teams, as well as uncertainty over implementation strategies, continues to slow adoption of Industry 5.0 frameworks.
Geopolitical pressures and trade shifts are also influencing manufacturing strategies. As companies explore re-shoring or relocating production closer to home markets, the need for robust traceability and visibility across supply chains is increasing. Ensuring compliance with quality and regulatory standards is becoming more complex as operations diversify geographically.
At the event, Zebra’s leadership team will host a series of discussions focused on building the connected factory. Topics will include data infrastructure, supply chain resilience and the practical application of AI on the shop floor. A key session will examine “AI in the moment”, highlighting how real-time intelligence, powered by on-device AI and advanced sensing technologies, can enable faster and more adaptive decision-making in operational environments.
Alongside its thought leadership programme, Zebra will showcase a range of partner-led demonstrations designed to illustrate real-world applications of connected factory solutions. These include systems for product authentication, quality inspection, and automated material handling, as well as tools that integrate AI into enterprise resource planning workflows.
By combining its own technologies with a broader partner ecosystem, Zebra aims to demonstrate how manufacturers can move beyond isolated digital initiatives towards fully integrated, data-driven operations. The company positions this shift as essential for improving efficiency, strengthening resilience and maintaining competitiveness in an increasingly complex industrial landscape.