Manufacturing

Brady has launched the BradyPrinter i4311. (Image source: Brady Corporation)

Print everything you need, where you need it! With the first transportable printer to deliver 101.60 mm wide labelling without cords or limits

Automated identification and data capture specialist Brady Corporation launches a new type of hybrid label printer that offers industrial label printing performance in a cordless, portable design.

Larger labels

Brady´s new BradyPrinter i4311 is designed to bridge the gap between stationary benchtop label printer power and mobile flexibility. A well-known limitation for most mobile label printers is the maximum width of the label. Brady´s i4311 marks the new maximum label width at 101.60 mm for connected label printing systems that retain true portability.

The larger print width brings a lot more applications into the mobile label printing range, including perforated work-in-progress tags, common size rating plates and larger cable tags, wraps, sleeves, asset labels, component labels and GHS-compliant chemical labels.

No need to look for power outlets with the i4311. The printer is powered by a battery that can handle 5000 large labels on a single charge. Swapping batteries has been made easy and they can be charged in 3.5 hours.

Easy to integrate

The new BradyPrinter i4311 can print labels from phones, tablets and laptops, and even from central company systems using Brady´s software development kit or ZPL support. In addition to Wi-Fi and Bluetooth connectivity, the i4311 also features ethernet and USB-C connections.

The printer´s on-board 7´´ (17.78 cm) touch screen offers both on-device support as well as the capability to print labels directly from the printer. Users can store on average different 85 000 label templates in the printer that can be completed with an on-board ´fill in´ option, fully responsive to your touch.

Industry feedback

Brady also revealed i4311 printer features that were developed with close involvement from the company´s long-standing customers. As a result, the printer´s footprint was limited to 23 x 23 x 33 cm and 5.9 kg and the device´s easy-to-grip handle was optimised.

A battery-saver was also added for when the printer is not in use and battery-swapping was made even easier.

Portable benchtop

Right in the middle of Brady´s mobile label printer and industrial benchtop label printer line ups now sits the BradyPrinter i4311: a portable printer with the company´s benchtop industrial printing capabilities.

Compatible with more than 1300 Brady label parts, the i4311 can print on a majority of Brady´s reliable, laboratory-tested label materials. Just like other Brady printers the i4311 includes LabelSense technology to automatically set label material burn, size and pre-print settings as soon as a label roll is loaded.

The company´s newest label printer also works with a host of free Brady Express Labels mobile apps. These enable users to select text in an image file for example, and import it for printing on a label. Or to read barcodes with a phone and send them to the printer. With a commanding voice, labels can even be printed completely hands-free, using BradyVoice, a smartphone microphone and the BradyPrinter i4311.

Watch the printer in action & learn more >>

BRADY in the Middle East

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A new whitepaper by Alvarez & Marsal has outlined a strategic roadmap aimed at accelerating industrial localisation across the GCC, arguing that Gulf economies could reduce traditional industrial development timelines from decades to just years through coordinated policy action and technology transfer.

The report, titled Industrial Manufacturing Localization: A Strategic Imperative – Middle East, comes at a time of shifting geopolitical dynamics, changing trade flows and growing global competition for industrial investment. According to the study, the region now has a narrowing opportunity to strengthen domestic industrial capabilities and secure long-term competitiveness.

Drawing on case studies from aerospace and automotive sectors in countries including Italy, Turkey, Brazil, China and Mexico, the whitepaper noted that industrial ecosystems historically took between 25 and 50 years to mature. However, the report argued that GCC countries are uniquely positioned to accelerate this process through decisive government intervention, structured public-private collaboration and targeted knowledge transfer initiatives.

The study stressed that successful localisation extends beyond factory construction and assembly operations. Instead, long-term economic value depends on developing domestic engineering expertise, innovation capabilities and ownership of product design and manufacturing processes.

Angelo Carella said industrial localisation required more than financial investment alone. He noted that experiences in Turkey and China demonstrated how strong enforcement of technology transfer obligations, supplier development programmes and research and development targets could accelerate industrial growth.

The report also highlighted the need for countries to move beyond assembly-led manufacturing towards innovation-led ecosystems capable of supporting globally competitive industries.

Andrea Di Lello said the Middle East had reached a critical stage in its industrial transformation journey. He added that governments across the GCC had already made substantial commitments to localisation, but sustained investment in technology transfer, research and development and policy execution would determine long-term success.

Central to the report is A&M’s four-step industrial localisation model. The framework begins with establishing regulatory foundations and assembly operations before advancing towards technology transfer through joint ventures, licensing agreements and supplier development.

The third stage focuses on ecosystem maturity, including investment in engineering education, vocational training, research centres and certification capabilities. The final stage involves integrating local industries into global markets through international standards alignment, partnerships and consolidation.

The report highlighted progress already being made in Saudi Arabia, particularly in aerospace, shipbuilding and automotive manufacturing. According to the study, the Kingdom is now entering a more advanced localisation phase centred on innovation, supply chain development and industrial research capabilities.

In Oman, the paper pointed to a different strategy aligned with Oman Vision 2040, with greater emphasis on advanced engineering and design capabilities supported by universities and public-sector collaboration.

The whitepaper concluded that countries able to embed innovation ecosystems and retain design ownership would be best positioned to build sustainable and globally competitive industrial sectors.

Ducab is set to highlight its role in advancing the UAE’s industrial capabilities at the upcoming Make it in the Emirates 2026, where it will outline how innovation and local manufacturing are supporting economic diversification.

The company, a key player in the region’s energy solutions sector, is expected to present its latest developments as part of wider efforts to strengthen the UAE’s position as a global industrial hub. With exports accounting for around 60% of its production, Ducab continues to extend the reach of Made-in-the-UAE solutions across international markets.

A strong focus on localisation remains central to its strategy. The company has achieved an In-Country Value (ICV) score of 96.58%, supported by sourcing approximately 40% of its raw materials domestically. This approach aligns with national initiatives such as Operation 300bn, aimed at boosting industrial output and reinforcing supply chain resilience.

Ducab is also investing in research and development to deliver advanced technologies, including high-voltage fibre optic cables and extra-high voltage cable systems tested in collaboration with Brugg Cables. These innovations are designed to support critical sectors such as energy, mobility, heavy industry and data infrastructure.

Collaboration with government entities, including the Ministry of Industry and Advanced Technology, is helping the company accelerate the development of next-generation solutions that underpin national growth and sustainability goals.

Gert Hoefman, interim Group CEO of Ducab, said the event reflects the country’s broader industrial ambitions. “Make it in the Emirates is a clear demonstration of the UAE’s commitment to building a competitive and future-ready industrial sector. Ducab is proud to contribute to this vision by delivering innovative solutions that support sustainable growth,” he said.

“Our focus extends beyond production. We are building an ecosystem driven by local expertise, responsible resource utilisation and long-term value creation. Investing in the national economy is fundamental to fostering innovation and strengthening partnerships both locally and globally,” he added.

The 2026 edition of Make it in the Emirates will take place at Abu Dhabi National Exhibition Centre from 4–7 May, bringing together industry leaders, policymakers and investors to explore opportunities shaping the future of manufacturing in the UAE.

The United Arab Emirates is set to host the fifth "Make it in the Emirates" (MIITE) platform from 4-7 May at the ADNEC Centre Abu Dhabi. Hosted by the Ministry of Industry and Advanced Technology (MoIAT), this key event, themed "Emerging Stronger," highlights the nation's commitment to industrial resilience.

MIITE 2026 coincides with new strategic initiatives approved by the Cabinet, designed to fortify the UAE's industrial sector and ensure business continuity. A significant measure is the establishment of a national industrial resilience fund worth AED 1 billion. This fund aims to support the localisation of vital industries, enhance the strength of supply chains, and quicken the adoption of artificial intelligence in production, operations, and planning.

The National In-Country Value (ICV) programme will also be expanded, becoming a mandatory framework for all federal government entities and national companies. This move seeks to direct national spending towards supporting local industries. Moreover, a new policy will bolster the presence of UAE-made products in retail outlets and e-commerce platforms, prioritising everyday essentials like bottled water, dairy products, and bread.

His Excellency Dr. Sultan Al Jaber, Minister of Industry and Advanced Technology and ADNOC Managing Director and Group CEO, emphasised the UAE's forward momentum. "Our national industrial sector continues to raise the bar of ambition, advancing into a new phase where our industries move beyond a local role to become a globally influential force, underpinned by exceptional resilience and artificial intelligence, which is redefining the UAE’s competitiveness and confidently shaping its future," he stated. He added that the new government initiatives represent "a qualitative leap" in the UAE’s industrial journey, fostering an integrated ecosystem to stimulate demand and enhance decision-making.

The Cabinet has also endorsed the creation of the National Industrial Data Committee, chaired by His Excellency Hasan Jasem Al Nowais, Undersecretary of MoIAT. This committee will focus on accelerating the collection and integration of strategic industrial data to enable faster decision-making.

MIITE 2026 itself will connect over 1,100 exhibitors from 12 industrial sectors, aiming to localise the production of approximately 5,000 products within the UAE. Small and medium-sized enterprises (SMEs) represent a significant portion of participants, making up 61% of exhibitors. The event is expected to draw over 120,000 visitors, including international investors and industry leaders, showcasing advancements in robotics, autonomous systems, and AI-powered solutions.