German manufacturer expands Middle East footprint

Würth Group, the global industrial conglomerate, is setting its sights on the Middle East market with a renewed focus on manufacturing, digitalisation, and sustainability.

As Benjamin Würth will take over from his grandfather and is now the deputy chairman of the supervisory board, the group is poised to leverage its extensive experience and innovative solutions to cater to the region's growing construction and industrial sectors.

In an exclusive interview with Technical Review Middle East, the company said that one of its key initiatives is the launch of a focused strategy for the Middle East market. As Benjamin's close aide, Angela Pernsteiner, explained, "The group will invest in dedicated resources to better serve the large-scale construction projects in the region."

Refurbishment and sustainability

A major area of focus for Würth Group in the Middle East will be the refurbishment and renovation of existing infrastructure. "Around 70% of the buildings in the region need to be refurbished and renovated," said Pernsteiner. "We have innovative solutions, that can extend the lifespan of bridges and buildings without disrupting operations."

This focus on sustainability aligns with the company's broader commitment to reducing the carbon footprint of the construction industry. "We can't avoid the emissions from construction, but we can be more sustainable by refurbishing and renovating with innovative products," Pernsteiner added.

One of the company's key innovations is the use of automated vending machines for construction sites. "These vending machines ensure 24/7 availability of materials, and they're equipped with advanced scanning technology to track inventory and restock automatically," explained Benjamin Würth.

Customised solutions

Würth Group's success has been built on its ability to provide customised solutions and adapt to local market conditions. "We don't just sell products; we offer solutions," said Benjamin Würth. "We listen to our customers' challenges and develop products and services that address their specific needs."

This localisation strategy extends to the company's manufacturing capabilities. "We believe in producing locally to ensure sustainability and reliability, especially during supply chain disruptions," Würth added. "We have centers worldwide to maintain consistent quality and service levels."

Underpinning Würth Group's expansion in the Middle East is a strong focus on upskilling and employee development. "The job descriptions are changing, and we need to ensure our people have the necessary skills," said Benjamin Würth. "We have an academy that provides training and reskilling programmes to help our employees grow with the company."