Yanmar, a global pioneer in advanced power solutions, has reinforced its commitment to Saudi Arabia with the launch of Yanmar Arabia, a new office in Riyadh.
The move builds on over five decades of collaboration with Abdullah Hashim Co. Ltd., Yanmar’s longstanding distributor in the Kingdom, and underscores the company’s dedication to supporting the region’s industrial and energy sectors.
Officially inaugurated on 10 February this year, Yanmar Arabia represents a strategic evolution in the company’s approach, focusing on delivering tailored powertrain solutions and TNV engines for original equipment manufacturers (OEMs).
Rather than offering finished products, the new office will provide specialised engineering support, application development, and customised solutions designed to align with Saudi Arabia’s Vision 2030 industrialisation goals.
Driving local innovation and sustainability
Yanmar Arabia has already made significant progress in supporting local manufacturing and technological advancement.
A key achievement is its partnership with ASAD Industries, a Jeddah-based OEM, to produce truck refrigeration units powered by Yanmar engines.
This collaboration highlights Yanmar’s commitment to fostering local expertise and boosting the Kingdom’s industrial capabilities.
A legacy of innovation and environmental responsibility
With a history spanning seven core business domains, Yanmar is renowned for its innovative and sustainable solutions.
The company is actively addressing environmental challenges through initiatives like the Yanmar Green Challenge, which aims to reduce carbon emissions and improve energy efficiency across its product range.
Yanmar also invests in youth development through its Hanasaka programme, which nurtures the next generation of engineers, entrepreneurs, and industry leaders by providing education and skill-building opportunities.
By combining its global sustainability efforts with its growing presence in Saudi Arabia, Yanmar Arabia is poised to play a pivotal role in advancing power solutions and supporting the Kingdom’s industrial transformation.
“We are not just here for commercial purposes. Our mission is to provide world-class powertrain solutions that drive local innovation. By working closely with Saudi OEMs, we aim to contribute to the ‘Made in Saudi’ initiative, empowering manufacturers with reliable and sustainable engine solutions,” said Samir Laoukili, CEO of Yanmar Arabia.
Echoing this sentiment, general manager Raheel Aziz added, “Our focus is on delivering application engineering expertise and strengthening our partnerships with local manufacturers. Through Yanmar Arabia, we will continue to support the Kingdom’s industrial evolution with robust, high-efficiency engine solutions.”