UAE advances auto manufacturing with first local vehicle delivery
ROX has announced the delivery of its first batch of 100 UAE-manufactured vehicles bearing the “Made in the Emirates” mark as part of its UAE Signature Edition.
The United Arab Emirates is cementing its position as a hub for automotive production, pivoting to establish a diverse manufacturing ecosystem. At the forefront of this industrial transformation is the delivery of 100 locally manufactured vehicles, signalling a pivotal moment for the nation’s high-value industrial ambitions.
Produced by ROX, these inaugural vehicles prominently bear the "Made in the Emirates" mark. Forming the UAE Signature Edition, each luxury SUV was assembled through a precise, numbered production process tailored specifically for regional market demands.
Fostering an integrated industrial ecosystem
This milestone stems from strategic collaboration between the Ministry of Industry and Advanced Technology (MoIAT), the Abu Dhabi Investment Office (ADIO), and ROX. The initiative aligns with the Abu Dhabi Industrial Strategy and the National Strategy for Industry and Advanced Technology (Operation 300bn).
His Excellency Hasan Jasem Al Nowais, Undersecretary of MoIAT, highlighted the broader objective: “The UAE continues to develop an integrated industrial and investment ecosystem that attracts investment. We are focused on expanding the country’s advanced manufacturing base and accelerating the adoption of advanced technology and artificial intelligence, strengthening industry’s contribution to economic diversification and competitiveness, in line with the National Strategy for Industry and Advanced Technology and the Make it in the Emirates initiative.”
The overarching goal is to fortify national capabilities. H.E. Al Nowais emphasised: “Together with our partners, we continue to strengthen industrial resilience, develop local supply chains and attract high-quality industrial investment. Our aim is to build a more diverse and resilient industrial base that harnesses modern technology and competes in local, regional and international markets. Built on best-practice production standards, the Made in the Emirates mark has earned credibility in global markets.”
Accelerating production at Khalifa Economic Zones
Situated in Khalifa Economic Zones Abu Dhabi (KEZAD) and built within six months, the ROX facility acts as a comprehensive operational base. Key features of the site include:
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A dedicated Manufacturing Centre streamlining local assembly.
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An AI Lab integrating modern technology into production.
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A Design Studio catering to specific regional preferences.
By co-locating these functions, the facility translates foreign investment into domestic capabilities. H.E. Al Nowais noted: “ROX’s operations in Abu Dhabi bring together government enablers, investment, advanced manufacturing, technology and industrial infrastructure. The delivery of 100 vehicles bearing the Made in the Emirates mark carries strategic value, creating an opportunity to attract further high-quality investment, develop national capabilities, localize knowledge and build partnerships that drive growth, competitiveness and industrial resilience in the UAE, particularly amid global supply chain challenges.”
Translating investment into automotive growth
Mohammad Ali Al Kamali, Chief Trade and Industry Officer at ADIO, stated: “ROX’s journey in Abu Dhabi demonstrates how investment can translate into tangible industrial capabilities and opportunities for global growth. The delivery of the first batch of 100 vehicles reflects the company’s commitment to strengthening its manufacturing operations and associated value chains in the emirate, contributing to the development of an automotive ecosystem that supports the localization of industrial activities and strengthens supply chains.”
He added: “As ROX enters the next phase of its growth, Abu Dhabi continues to offer manufacturers competitive advantages through advanced infrastructure, connectivity and partnerships that enable companies to establish and expand their operations and strengthen their ability to compete globally from a single base.”
For ROX, the immediate focus is scaling local operations. Jarvis, Founder and CEO of ROX, shared: “The delivery of our first UAE-manufactured vehicles is an important milestone in ROX’s long-term commitment to Abu Dhabi and the UAE. In a short period, we have established advanced manufacturing, AI and design capabilities that allow us to produce vehicles locally and serve customers across the region.”
This first delivery establishes a robust baseline for sustained industrial growth. Jarvis concluded: “We will continue working with our partners to expand our manufacturing operations, develop local capabilities and strengthen the supply chains supporting production. We look forward to establishing the UAE as a base for vehicle manufacturing and contributing to the continued development of an advanced automotive industry ecosystem.”

