Liebherr strengthens Middle East presence with strategic investments

Liebherr, a global leader in construction and mining equipment, is strengthening its presence in the Middle East and Africa with strategic investments and innovative solutions.

In an exclusive interview with Technical Review Middle East, Bernd Giebels, head of sales for Africa & the Middle East, discusses the company’s expansion plans, competitive edge, and commitment to sustainability.

Liebherr has set its sights on expanding its footprint in the Middle East, particularly in Saudi Arabia and neighbouring countries. 

"We are strengthening our presence in Saudi Arabia and neighbouring countries with new partners and investment into an existing network," Giebels explained. 

A notable development includes Liebherr’s growing presence in Oman. While Giebels did not disclose specific details, he confirmed that "Liebherr are continuously developing their local footprint in the Middle East with focus on some countries." By establishing a robust network of subsidiaries and dealerships, Liebherr ensures customers have access to parts, service, and expert support.

Liebherr’s competitive edge

Liebherr’s success in the Middle East and Africa can be attributed to several key factors.

"Liebherr's advantage in the Middle East and Africa regions stems from several key factors that set them apart from their competitors,” he said. 

Liebherr is renowned for its cutting-edge technology, integrating features like ECOdrive and ECOmode to improve fuel efficiency and minimise emissions. These advancements make the machinery both powerful and cost-effective while supporting sustainability.

Designed to endure extreme conditions, Liebherr machines ensure long-term reliability with minimal downtime. This durability is particularly vital for projects operating in the harsh environments of the Middle East and Africa.

The company also offers an extensive selection of equipment, from earthmoving machinery to mining solutions and cranes. This broad portfolio allows the company to serve diverse industry needs effectively.

With an established network of subsidiaries and dealerships, Liebherr ensures seamless service and readily available parts. This local support structure enables prompt maintenance and fosters lasting customer relationships.

Liebherr prioritises customer satisfaction through expert maintenance, specialised training programmes, and responsive service, reinforcing its reputation as a trusted industry partner. 

“This commitment to customer satisfaction helps us build long-term partnerships that last. These factors collectively give us a competitive edge in the Middle East and Africa, making us a preferred choice for many companies in the region,” Giebels said.

Sustainability at the core

"Sustainability is a core focus for Liebherr, and we are actively working to help our customers in the mining and construction sector improve their environmental performance," Giebels emphasised. 

Liebherr has partnered with ENGIE to develop carbon-neutral solutions for the mining sector, aiming to eliminate fossil fuel dependency by 2030.

The company is also expanding its range of electric and hybrid equipment.

"Liebherr is expanding its range of electric and hybrid equipment, including electric excavators and trolley-equipped trucks. These machines help reduce greenhouse gas emissions and reliance on fossil fuels," Giebels explained. 

Moreover, Liebherr prioritises transparency in its sustainability efforts through comprehensive reporting and industry collaborations.

Looking ahead, Liebherr remains committed to innovation. "In the year ahead, Liebherr has several exciting developments and new products lined up, reflecting our commitment to innovation and sustainability.”

The INTUSI Concept for example, is an innovative, adaptive operating system that integrates IoT capabilities, enhancing the user experience and operational efficiency of Liebherr's construction and material handling machines. 

The S1 Vision is another innovative haulage concept that focuses on the core components necessary for material movement, showcasing Liebherr's forward-thinking approach to mining equipment. 

With a strategic focus on sustainability, innovation, and customer collaboration, Liebherr continues to lead the way in the Middle East. "Liebherr is the supplier of your choice. We are a brand committed to progress, leaders with years of experience behind us, committed to quality and innovation," Giebels concluded.