Saudi Energy Efficiency Center (SEEC) has launched a five-week awareness campaign to explain the importance of an increase in energy efficiency while reducing excessive energy consumption
The campaign focuses on rationalising energy consumption and its optimal use at every moment to ensure its continued growth and survival for the welfare of UAE citizens.
The initiative is in line with other awareness campaigns of SEEC that has been launched annually since 2014. SEEC has been cooperating with several government agencies, working as one system, to coordinate their efforts to control energy usage under the umbrella of the Saudi programme for energy efficiency.
The campaign presents energy and consumption changes over the past decades, with strategies to keep energy available for the citizens. The aim is to raise awareness and change the community behaviours of energy consumption to save energy and reduce electricity and fuel bills.
In addition, it focuses on many of the SEEC's initiatives such as capacity development and rehabilitation of local energy efficiency personnel, while providing information and statistics on energy consumption in buildings, lands and industrial sectors.
The campaign makes comparisons between vehicles and air conditioners in terms of electricity and fuel consumption. The campaign shows results of monitoring tours at the customs outlets, local factories and warehouses that took place during the years 2014-2017 in order to apply technical specifications and standards related to energy efficiency.
It will reach out to various groups and members of the society in Saudi Arabia through traditional media of newspapers, radio and satellite channels. The campaign will also focus on social networks and popular websites along with various road plates in all cities of Saudi Arabia.
