WEG to showcase its solutions at Middle East Energy 2025

WEG, a leading manufacturer of industrial motors and alternators, will unveil its latest energy-efficient technologies at Middle East Energy 2025, taking place from 7-9 April at the Dubai World Trade Centre.

It will highlight how its motors, drives, alternators, and digital solutions are advancing automation, renewable energy, and motor efficiency, reinforcing its commitment to sustainability.

The company will present a range of high-efficiency alternators tailored to the evolving needs of the Middle East and African markets.

These include products from Marathon, an industrial equipment manufacturer acquired by WEG last year, offering customisable options for horsepower, revolutions per minute, and voltage.

One of the key highlights will be the launch of the triphasic AW10 180, a high-performance synchronous alternator engineered to meet international standards such as IEC 60034, NEMA MG1, NBR 5117, and ISO 8528.

Designed for standby, continuous, and prime power applications, it features a robust four-pole structure and a voltage range of 190V to 480V, ensuring stable power generation in diverse industrial settings.

Visitors can also explore the AG10 alternator in frame sizes 400 and the 360 alternator, both capable of delivering up to 4,200 kVA and suitable for emergency, prime power, or continuous operations.

WEG will also showcase the W80 AXgen, an axial flux motor designed for compact, high-performance applications.

Unlike traditional radial flux motors, its innovative design enhances torque and efficiency while reducing size and weight.

With frame sizes from 250 to 400, the W80 AXgen offers greater flexibility for original equipment manufacturers (OEMs) and system integrators, helping to optimise industrial applications while lowering logistics costs and carbon footprints.

New product line-up

Among the other innovations on display is the ADV200-SP drive, a variable frequency drive designed for solar-powered water pumping systems.

By converting photovoltaic energy into hydraulic power, this solution provides a cost-effective and sustainable water management system for agricultural and industrial applications.

WEG will also present the W23 Sync+ motor paired with the CFW900 drive, a combination designed to optimise motor performance and extend equipment lifespan.

This hybrid permanent magnet (PM) and synchronous reluctance (SynRM) motor technology exceeds current industry efficiency standards, setting a new benchmark beyond anticipated IE6 levels.

Visitors will also have the opportunity to experience WEG’s Motion Fleet Management (MFM) system, showcased through a dedicated demo unit.

This cloud-based platform, integrated with WEGscan technologies, enables real-time monitoring and predictive maintenance for motors and drives, helping businesses enhance performance, improve reliability, and minimise downtime.

With a strong focus on energy efficiency and advanced automation, WEG’s presence at Middle East Energy 2025 underscores its role in shaping the future of industrial innovation and sustainability.

“We empower businesses to optimise their operations while significantly reducing their environmental impact,” said Marek Lukaszczyk, UK & Middle East marketing manager. “Middle East Energy is a key platform for us to engage with industry leaders and we look forward to showcasing how WEG’s innovations are driving the transition toward more sustainable and energy-efficient systems.”

Also read: Middle East Energy 2025: new features, product sectors and conferences