AI tech for Middle East

Cassava Technologies, a leading systems integrator in developing markets, has announced the creation of a new business unit, Cassava AI, to focus exclusively on its AI initiatives

This move follows the rise of Generative AI and includes strategic partnerships with major industry players such as Microsoft, Google, AWS, Anthropic, Oracle, Atlas AI, Cerebras, and Palo Alto Networks. These collaborations allow Cassava to deliver top-notch systems integration and support to enterprise clients in key international markets.

Cassava already offers a wide range of services, including data centers, cloud solutions, cybersecurity, fiber connectivity, and renewable energy, to both multinational and local businesses. The company has trained and deployed over 200 of its 5,000 employees to help customers adopt and utilise Generative AI services from leading global vendors.

Cassava, headquartered in the UK, was founded by African Entrepreneur Strive Masiyiwa and includes many leading global institutional investors. Hardy Pemhiwa, president and group CEO, said, “Cassava AI is headquartered in London and can already provide services in any of the 40-plus markets in Africa, the Middle East, and Latin America, where the Cassava Technologies group companies operate. Ahmed El Beheiry, a veteran technology and telecoms executive, will lead this business unit.”