twitteryou tubefacebookacp

New partnership introduces AVATR's luxury electric vehicles to the UAE

AVATR’s sleek and aerodynamic vehicles are designed at the company’s global design center in Munich. (Image source: AVATR)

Smart Mobility International, a subsidiary of one of the UAE's leading automotive agencies with over 40 years of experience in distributing luxury brands like Rolls-Royce, BMW, and McLaren, has signed an agreement with AVATR Technology to become the exclusive distributor of AVATR's innovative vehicle range.

AVATR Technology, a prominent manufacturer of luxury New Energy Vehicles, is a joint venture between Chang’an Automobile and CATL, a global leader in smart energy technology, with a strategic partnership with Huawei. This collaboration equips AVATR with cutting-edge vehicle R&D, smart energy technology, and an intelligent ecosystem.

Led by Chief Designer Nader Faghihzade, formerly of BMW, AVATR’s sleek and aerodynamic vehicles are designed at the company’s global design center in Munich.

The agreement was signed on June 20th, attended by His Excellency Sheikh Saif Bin Mohammed Bin Butti Al Hamed, His Excellency Mr. Zhang Yiming, Ambassador of the People's Republic of China to the UAE, and several distinguished guests from the global automotive industry. Mr. Wu, head of AVATR global business development, delivered the opening remarks, with the agreement signed by Mr. Moutaz Louis, CEO of Smart Mobility International, and Mr. Wang, Vice President of AVATR Technology.

Redefining technology

AVATR will be introduced to UAE customers through a major launch campaign in Q4 2024. This campaign will generate anticipation and excitement for the brand through physical and digital channels, along with exclusive launch events for VIPs and potential customers.

The first AVATR showroom will open in a prime location on Sheikh Zayed Road, Dubai. The showroom will embody AVATR’s innovative spirit, offering a premium customer experience with state-of-the-art facilities and personalized services.

The flagship models, AVATR 11 and AVATR 12, will be the first to launch, with additional Battery Electric Vehicle (BEV) and Extended-Range Electric Vehicle (EREV) models planned for release in 2025.

Mr. Wang of AVATR Technology commented, “The UAE is one of the leading consumers of high-end luxury vehicles, and the UAE will soon experience our class-defining range of Smart Electric Vehicles (SEVs). This is our first export market outside of China, and we are delighted to partner with Smart Mobility International to bring AVATR to the UAE.”

Moutaz Louis, CEO of Smart Mobility International, remarked, “AVATR is set to revolutionise the New Energy Vehicle (NEV) market with a range of products that define a new class of luxury and performance. We are excited to see the reaction of our UAE customers.”