At ADIPEC 2025, Technical Review Middle East spoke to Jesus Hernandez, senior vice president – EMEA at AVEVA who provided an in-depth perspective on the transformative journey that the company is leading within the industrial sector.
During the discussion, Hernandez outlined AVEVA’s vision for creating a more agile, efficient, and sustainable industry, underscored by their innovative CONNECT platform.
At the core of AVEVA’s technological strategy is the CONNECT platform, which Hernandez described as an “intelligent data platform” integrating the entire asset lifecycle from the initial concept through design, build, operation, optimisation, and even into the broader community.
This holistic integration is designed to facilitate agility within companies, empowering them to make faster and smarter decisions. Such improvements in agility, Hernandez believes, are essential for increasing operational efficiency, controlling costs, and driving sustainability initiatives across organisations.
A significant facet of AVEVA’s approach is the digitalisation of industrial assets. Hernandez emphasised the importance of collecting, contextualising, and maximising the value of data at every phase. This is from engineering and operations to optimisation. By leveraging digital twins, AVEVA enables its customers to simulate and optimise engineering, operations, and maintenance activities. This approach not only enhances decision-making but also serves as a foundation for deploying advanced AI throughout industrial processes.
However, Hernandez was quick to point out that AI is not merely a “plug-and-play” solution. He stressed the critical role of human intervention in developing, testing, and fine-tuning AI models. According to him, successful AI deployment at scale requires a synchronisation of technological, industrial, and domain-specific skills, supported by robust change management practices.
Energy intelligence forms another cornerstone of AVEVA’s work. Hernandez discussed how the company’s technologies are being used not only in energy-intensive environments like data centres but also to optimise the power mix for utility companies advancing renewable energy. For example, Iberdrola, one of the world’s largest renewable energy companies, uses AVEVA's solution to maximise wind turbine efficiency, integrate diverse energy sources, and prevent network disruptions. This helps in delivering substantial monthly performance gains.
AVEVA’s platforms, Hernandez noted, are industry-agnostic. Their tools are employed across various sectors, from pharmaceuticals and mining to metals and even for environmental monitoring, showcasing the versatility and innovation AVEVA brings to numerous industries worldwide.
Through these initiatives, Hernandez sees AVEVA playing a pivotal role in ensuring that artificial intelligence, data transformation, and human expertise work in harmony to unlock sustainable, long-term value for industry.
