Rockwell to showcase automation for tire industry

Rockwell Automation, Inc., the world’s largest company specialising in industrial automation and digital transformation, is set to showcase its cutting-edge digital tools, advanced software, and connected technologies for the automotive sector at Tire Technology Expo 2025

The event will take place in Hannover, Germany, from 4-6 March.

Tire manufacturers and machine builders can engage with Rockwell’s industry consultants to explore solutions that drive operational excellence. Key topics include modernising production through advanced technologies, optimising uptime with artificial intelligence (AI), enhancing quality via digital threads and traceability, and improving logistics with autonomous mobile robots (AMRs). Rockwell’s flagship solutions also cover manufacturing execution systems (MES) and digital transformation strategies tailored to the tyre industry.

Driving tyre innovation

“Through our deep domain expertise paired with our extensive technology portfolio, we are aiming to define and drive the tyre industry of the future. Our solutions cover the entire design, operate, and maintain lifecycle, and enable customers to keep a critical eye on sustainability, resilience, and employee empowerment,” said Dominique Scheider, industry strategy manager transportation EMEA at Rockwell Automation.

Rockwell will also showcase its collaboration with Circulor, a leading provider of traceability and digital product-passport solutions. Together, they will help attendees address major industry challenges, including compliance with Europe’s Regulation on Deforestation-Free Products (EUDR) by ensuring supply chain transparency through natural rubber traceability and Digital Product Passports, as mandated by the Ecodesign for Sustainable Products Regulation (ESPR).

“Our collaboration with Rockwell offers advanced traceability and digital passport solutions that provide companies with comprehensive transparency into supply chains, not only to comply with global regulatory requirements but also to ensure responsible and efficient supply chains,” said Douglas Johnson-Poensgen, CEO and founder of Circular. “Our solutions, combined with Rockwell's advanced automation systems, provide organizations across multiple industries – including automotive, tyre, battery, metals, mining, and cement – with the means to gain a competitive advantage, through Rockwell Automation’s digital service arm, Kalypso.”

Kalypso specialises in digital transformation by leveraging AI, advanced data science, and enterprise technologies to optimize operations, drive innovation, and ensure seamless connectivity across industrial value chains.