Stellantis contributes to Egyptian industrial growth

Stellantis Middle East and Africa (MEA), has continued its regional expansion through the launch and local assembly of the Jeep Grand Cherokee L in Egypt at the Arab American Vehicles (AAV) plant, affiliated with the Arab Organisation for Industrialisation

“This launch marks a crucial step in our Dare Forward 2030 strategy,” remarked Samir Cherfan, chief operating officer of Stellantis Middle East and Africa operations. “By restarting production at the Arab American Vehicles factory, we're not just introducing a new Jeep vehicle; we're recommitting to Egypt's industrial growth and solidifying our position in the MEA region. Our goal is to achieve market leadership in Egypt and increase our regional market share to over 22% by 2030.

“The region is very dynamic, and we have ambitious plans. We are aiming to become the No. 1 regional market player with one million vehicles sold by 2030 of which 35% will be electric. We want to move to over 90% regional production autonomy meaning producing in the region for the region, which will position us by far as the most localised player in the region.”

Local manufacturing in Egypt

Stellantis has labelled the manufacturing and bringing of the Jeep Grand Cherokee L to Egyptian lines as a vote of confidence in the capabilities of the professionals in the country and the strength of local infrastructure. It is a move that aligns both with the Egyptian Government’s strategy of enhancing local manufacturing and Stellantis’ MEA Dare Forward 2030 vision, a plan to become net zero by 2038 and being ‘second to none’ in value creation for stakeholders.

“Our extended collaboration with AAV has been instrumental in Stellantis' success in Egypt,” surmised Hesham Hosni, managing director of Stellantis Egypt. “This relaunch of local production not only demonstrates our confidence in Egyptian expertise but also our commitment to delivering world-class vehicles tailored to local preferences.”