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Alimak rebrands product and service offering

Alimak Triple X Mammoth system. (Image source: Alimak)

Sweden-based Alimak Group has decided to drop the Hek from the product brand Alimak Hek and to launch a new brand ? Alimak Service, to cover the offerings of the after-sales business area

The new brand Alimak Service aims to provide industry-leading product and customer support services to the owners and users of Alimak Group products and vertical access equipment around the world.

With operations and distribution partners in more than 100 countries, Alimak Service provides a complete range of service solutions including service packages, preventative maintenance and repairs, inspections, refurbishments, genuine replacement parts and customer training, tailored to manage the total lifecycle of the equipment.

Alimak Group is a global provider of vertical access solutions for the industry and construction sectors. With a presence in more than 100 countries, the Group develops, manufactures, sells and provides service to vertical access solutions in a number of industries. The Group?s products and solutions are sold under the brands Alimak Hek, CoxGomyl, Manntech, Avanti and Alimak Service.

Following the acquisitions of Facade Access Group and Avanti Wind Systems in 2017, Alimak Group doubled in size. It has always been clear that the leading brands of Avanti, CoxGomyl and Manntech will be maintained.

The launch of the new brand is in line with the consolidation of country organisations and the integration of after-sales activities across all the Group brands. These have triggered the need for an update on product branding and the communication of the joint service offering.

Alimak has a significant presence in Middle East. In April 2018, the company received an order from Cimolai Rimond Middle East to develop the Al Wasl Plaza in Expo 2020 Dubai site.