Aurora50, a UAE-based training and development company, has announced the launch of a new membership community to support corporate women
This is being done in partnership with Abu Dhabi National Energy Company PJSC (TAQA), Accenture, Emirates Global Aluminium (EGA), Emirates Group, and ENOC.
The new network is dedicated to women in the country and provides members with unlimited access to a real-world community of like-minded and ambitious women from diverse professional backgrounds, industries, and nationalities, supporting the UAE's ongoing efforts to achieve 30% women's representation in leadership roles. Called NOORA, the programme aims to support women in corporate roles, from first-time managers to leaders.
The importance of building such networks was underscored in a study conducted by the Kellogg School of Management in the United States, which found that women with a strong inner circle are more than three times more likely to be promoted than those without. Despite this, women hold just 31% of top positions globally.
Members of NOORA will have the opportunity to participate in face-to-face workshops addressing industry challenges and will also have regular opportunities to network in person. Additionally, they can connect via the online membership platform at any time.
Diana Wilde, co-founder of Aurora50, said, “Together we are forming a real-world community for like-minded and ambitious women...Research shows women climb the career ladder faster when they have a strong network. But no networks have existed in the UAE for the ambitious corporate career woman until now. Members will also be given opportunities to lead collaborations and solve industry challenges. Women will lead with impact."
Nabil Almessabi, chief human resources officer at TAQA, commented, “ At TAQA, we are committed to identifying opportunities that will empower and enhance the experience of our female employees and create an ecosystem where they thrive professionally and have fulfilling careers at TAQA.”
TJ Lightwala, Accenture’s marketing senior practice lead, and inclusion and diversity lead in the Middle East, said, "Being part of the NOORA initiative reflects our commitment to building a workplace culture that celebrates diversity and equality, fueled by visionary leadership. Through tangible actions and unwavering support, we strive to create an inclusive organisation where women thrive and break through barriers, ensuring they reach their full potential.”
Katherine Hahm, general counsel and head of Ethics and Business Integrity at Emirates Global Aluminum, said, “EGA is proud to be a founding partner of NOORA, a dedicated community designed to support ambitious women at all levels of leadership. At EGA, we've always championed the advancement of women in our industry, understanding that their unique perspectives and skills are integral to our success."
Oliver Grohmann, senior vice president Human Resources at the Emirates Group, said, “We believe that by combining resources, expertise and networks, we can accelerate the creation of a pipeline of women leaders who can make long-lasting impact on our industries and community.”
Saif Humaid Al Falasi, group CEO, ENOC, said, “This partnership represents a strategic step for ENOC Group towards empowering our female employees and fostering an environment that champions their success. The UAE is one of the leading nations in the MENA at achieving and promoting gender equality, with women playing a vital role in building the community, economy and future of our country. Supporting the UAE’s continued efforts towards empowering women we at ENOC Group continuously look for such partnerships to benefit and offer valuable insights and skills, supporting their personal and professional growth, ultimately to benefit the entire group as we strive for excellence together”.