RAKTA signals official launch of Hala in Ras Al Khaimah

e taxi servieRas Al Khaimah Transport Authority has announced the official launch of Hala’s taxi e-hailing service across all major areas in the emirate

The launch follows a pilot phase of 50 taxis, where the average arrival time for a taxi to the customer has reached under five minutes – a number expected to reduce as the taxi fleet now increases to 500 taxis equipped with Careem technology, allowing them to be booked easily and from anywhere, at the touch of a button.

In preparation for the launch of the second phase, each taxi driver has participated in intensive training, with an onboarding programme to ensure a high competency with the booking technology, and ongoing training schedule in place for continued development.

This service is expected to provide customers with a smarter way to travel, giving them access to several benefits, including knowing their rides ETA, fare estimate and route upfront, along with their driver’s details.

App booking also enables a host of payment options, with cash, card, or in app payments possible, while riders will automatically collect Reward points for each trip which can be redeemed as ride credits or against partner offers.

Esmaeel Hasan Al Blooshi, general manager of RAKTA, expressed his eagerness for the launch of the second phase of e-hailing service through the Careem application, which comes within the authority's keenness to provide safe, reliable and smart transportation services to citizens, residents and tourists, in line with the Ras Al Khaimah Government 2030 vision for digital transformation.

Clemence Dutertre, CEO of Hala, added that the company is set to announce the second phase of the service, enabling residents to experience an affordable taxi experience.

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