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Etihad Airways to deploy cloud technology for better customer experience

Etihad Airways has partnered with the US-based Farelogix Inc to enhance merchandising and distribution capabilities

The deployment of new generation technology from Farelogix will enable Etihad to provide unique, customised offers to its guests and strengthen its businesses.

Etihad?s strategy will focus on broadening ancillary offerings to customers, allowing for more personalised travel options across all distribution channels.

In addition, the airlines plans to implement FLX Merchandise, a cloud-based solution from Farelogix, to create personalised product and service propositions that increase customer satisfaction.

As the industry?s leading merchandising engine, FLX Merchandise will help Etihad to showcase optional products such as preferred seats, priority boarding and other amenities that improve customers? travel experience. In addition, the technology will provide greater flexibility and speed-to-market by introducing innovative new ancillary offers.

Robin Kamark, chief commercial officer at Etihad Airways, said, ?The new partnership will help us in the journey towards the airline?s digital transformation that focuses on delivering modern retail experiences to customers around the globe.?

In the near future, Etihad plans to launch a full New Distribution Capability (NDC) enabled platform which is set to enable customers to visualise offerings through digital media such as images and videos, whether they are booking via travel agencies, meta-search engines or other indirect channels.

Kamark further explained, ?It is crucial in today?s digital world that we continuously refine our services and utilise progressive technology to elevate our customers travel experiences regardless of the channel they use to book. The solutions offered by Farelogix will allow us to take control of our offer, expand our distribution capabilities and drive product variation.?