In The Spotlight
ASMO starts work on major SPARK logistics hub
ASMO, the joint venture formed by Aramco and DHL, has begun construction of its first dedicated logistics hub at King Salman Energy Park (SPARK), marking a major step in expanding logistics infrastructure for Saudi Arabia’s energy and industrial sectors.
The large-scale project, spanning 1.4 million sq m, is being developed in partnership with global investment firm Arcapita Group Holdings following the signing of a long-term strategic agreement earlier this year.
The facility will include a temperature-controlled Grade A warehouse, chemical storage units, administrative offices, staff facilities and a large industrial storage yard. The development is also being designed with advanced automation and smart warehousing systems aimed at improving operational efficiency and supporting future expansion.
Developers said the project will incorporate high technical and safety standards, alongside sustainability-focused features including photovoltaic readiness, EV charging infrastructure and advanced fire protection systems. The site is also targeting LEED Gold certification.
The hub is expected to support the increasingly complex logistics demands of Saudi Arabia’s growing industrial and energy sectors, while strengthening domestic supply chain capabilities as the Kingdom continues to invest heavily in industrial diversification under Vision 2030.
Salem A. Al Huraish, chairman of ASMO, said the project forms part of a broader national logistics strategy.
“This facility represents an important step in building ASMO’s long-term logistics network in Saudi Arabia,” he said.
“As the first of three planned strategic sites across the Kingdom, it will strengthen in-Kingdom supply chain capabilities and support reliable, efficient logistics operations for the energy and industrial sectors.”
He added that the development aligns with Saudi Arabia’s ambition to position itself as a regional logistics and trade hub.
Once completed, the facility will support Saudi Aramco, its affiliates and a wider customer base operating across the industrial and energy sectors.
Sulaiman M. Al Rubaian, Aramco senior vice president of procurement and supply chain management, said high-quality logistics assets are becoming increasingly important for operational resilience.
“This facility marks an important step forward in advancing more integrated and resilient supply chain operations,” he said.
The project is also intended to respond to wider changes in global trade and supply chain structures, with companies increasingly prioritising regionalised and diversified logistics networks to improve reliability and continuity.
Sh. Isa bin Hussam Al Khalifa, managing director and head of MENA real estate at Arcapita, said demand for institutional-grade logistics assets is continuing to grow across Saudi Arabia.
“As the Kingdom continues to prioritise industrial development, supply chain resilience and self-sufficiency, demand for scalable, high-quality logistics infrastructure is increasing,” he said.
Mishal Al Zughaibi, president and CEO of SPARK, said the project further strengthens the park’s role as a regional energy and logistics centre.
Located close to key transport and operating corridors, SPARK offers direct access to logistics infrastructure, including one of the region’s largest privately owned dry ports.
Deutz unveils new global brand identity
Cologne-based DEUTZ, a provider of innovative and sustainable mobility and energy solutions, has unveiled a new brand identity that visually captures the company’s transformation of recent years
It reflects the ‘Next DEUTZ’ corporate strategy, which positions DEUTZ more broadly and strengthens the company’s resilience, and the introduction of a new organisational structure with five business units.
“Our new brand combines familiar and new elements,” said DEUTZ CEO Dr. Sebastian Schulte. “Tradition, reliability, and pride in our heritage remain central, for example in the corporate red and the outline of Ulm Minster. At the same time, the new identity embodies openness, progress, and innovation. The open D in the new logo symbolises collaboration and transparency, while the colour yellow represents courage and optimism for the future.”
A key feature of the rebranding is the clear, consistent positioning of the five business units: Defense, Energy, Engines, NewTech, and Service. They will each have their own sub-brand in the market, thus consolidating their own profile beneath the strong DEUTZ umbrella brand.
The new identity highlights tradition and transformation, both internally and externally. It was developed through a collaborative, company-wide process involving more than 1,300 employees. Ideas and input from across the organisation helped to shape the design through workshops, discussions, and structured feedback. The result is a brand that was created from within as an authentic identity for the company’s next chapter.
DEUTZ will gradually roll out the new brand over the coming months. The process was supported by the agency Strichpunkt Design, which was also responsible for delivering the final design.
DP World reviews progress on Oman economic zone
DP World has welcomed a senior delegation from Public Authority for Special Economic Zones and Free Zones to discuss progress on the Al Rawdah Special Economic Zone and review upcoming stages of the project’s development.
The delegation was led by Qais bin Mohammed Al Yousef and met with senior DP World executives in Dubai, including Essa Kazim and Yuvraj Narayan. Discussions focused on infrastructure progress, investment opportunities and long-term economic cooperation between the UAE and Oman.
The visit also included a tour of the Al Rawdah Special Economic Zone site in Mahdah, located in Oman’s Al Buraimi Governorate near the UAE border. Officials reviewed construction updates and ongoing infrastructure works designed to support future industrial and logistics activity.
Essa Kazim said the project would play a key role in boosting regional trade and supply chains. “The Al Rawdah Special Economic Zone is expected to create new opportunities for investment and industrial growth while strengthening connectivity between Oman and the UAE,” he said.
“Our continued engagement with OPAZ reflects the strong collaboration behind this project and our shared commitment to developing a globally competitive economic zone that delivers long-term value for both countries,” he added.
Strategically positioned with links to Sohar Port and Jebel Ali Port, the zone is expected to attract businesses operating in logistics, warehousing, food processing, pharmaceuticals, mining and light manufacturing.
The development supports wider regional growth strategies, including Dubai Economic Agenda D33 and Oman Vision 2040, both of which aim to diversify economic activity and strengthen industrial capabilities.