In The Spotlight
The AIJRF has officially launched the advanced and updated edition of its flagship educational initiative.
AIJRF launches specialised Agentic AI content creation programme
The AIJRF has officially launched the advanced and updated edition of its flagship educational initiative.
The newly unveiled curriculum, titled the Specialised Programme: Artificial Intelligence Journalism, Agentic AI & Content Creation (AIJD 2.0), represents a critical milestone in harmonising autonomous systems with modern media production.
This pioneering programme is the direct evolution of the Professional Diploma in Artificial Intelligence Journalism and Media of the Metaverse (AIJD). When originally introduced by the AIJRF in 2021, the AIJD made history as the first Arab and international professional diploma exclusively dedicated to Artificial Intelligence Journalism. The launch of AIJD 2.0 reflects the organisation's unwavering commitment to continuously updating its applied programmes. It serves as a direct response to the rapid transformation of the content creation industry and the growing integration of Fourth Industrial Revolution technologies into modern newsrooms.
A central driver behind this comprehensive redesign is the urgent need to meet emerging professional requirements and labour-market demands projected through the year 2030. The media industry is no longer solely reliant on basic automation; it is rapidly adopting Agentic AI, AI agents, multimodal models, and intelligent automation. To ensure media professionals are adequately prepared for this shifting paradigm, AIJD 2.0 pivots heavily toward these advanced systems, ensuring that participants are not merely observers of this technological wave, but highly skilled practitioners.
To achieve this ambitious educational goal, the AIJRF has implemented a highly rigorous training methodology. The programme fundamentally departs from purely academic models by utilising a framework based on 20 per cent theoretical knowledge paired with 80 per cent practical application. This intensive focus on applied learning ensures that students spend the vast majority of their time working directly with the tools of Agentic AI, rather than simply studying their underlying concepts in the abstract.
Spanning a comprehensive 40 applied training hours, the Specialised Programme is meticulously structured across seven distinct modules. Within this extensive framework, participants will receive hands-on, practical training on an impressive roster of more than 40 different technological applications. These encompass traditional artificial intelligence frameworks, generative AI models, and cutting-edge Agentic AI tools. By interacting with such a diverse ecosystem, participants learn to design and produce sophisticated content, whilst mastering the intricacies of operating multifaceted digital platforms.
A cornerstone of the AIJD 2.0 curriculum is its commitment to project-based learning. The programme requires the completion of seven distinct applied projects, with one specialised assignment directly linked to each of the seven modules. Furthermore, participants must complete an integrated final project under specialist supervision, which is ultimately presented to the diploma's assessment committee. This rigorous structure empowers participants to move beyond theoretical knowledge, enabling them to develop practical systems for content production, digital platform management, media monitoring, and operational automation.
Crucially, while the programme is heavily anchored in future technologies, it maintains a strong human-centric philosophy. The AIJRF ensures that the curriculum emphasises the development of intelligent media organisations using traditional and Agentic AI without sacrificing the human element. The programme is distinctly designed to preserve the leading, irreplaceable role of human professionals in strategic decision-making, nuanced creativity, editorial supervision, and ethical governance.
The launch of AIJD 2.0 marks a transformative moment for media professionals globally. By bridging the gap between advanced Agentic AI systems and practical content creation, the AIJRF is cultivating a new generation of digital architects. These talented individuals will not only navigate the complexities of the Fourth Industrial Revolution but will actively define the future standards of intelligent, ethically governed journalism.
The Sharjah Digital Department (SDD) has launched a comprehensive initiative to fortify the readiness of its governmental workforce.
Sharjah Digital Department pioneers AI workforce readiness
The unyielding evolution of artificial intelligence is profoundly reshaping the structure of global public administration.
This transition demands a modern workforce that is not only technologically aware but highly proficient in deploying advanced digital tools. In a decisive move to remain at the vanguard of this technological shift, the Sharjah Digital Department (SDD) has launched a comprehensive initiative to fortify the readiness of its governmental workforce. By bridging the gap between theoretical knowledge and practical execution, the department ensures its professionals can seamlessly harness artificial intelligence to elevate complex day-to-day operations.
To facilitate this ambitious upskilling endeavour, the Sharjah Digital Department has formed a strategic partnership with the Shams AI Club, situated at Sharjah Media City (Shams). Together, they hosted a highly specialised training workshop titled “Artificial Intelligence and Digital Media”. This bespoke educational programme constitutes a critical component of the SDD’s ongoing efforts to cultivate its employees’ technological capabilities. The primary objective is to solidify the workforce's ability to seamlessly apply artificial intelligence frameworks across various operational verticals. By undertaking this focused upskilling, the department aims to drive greater operational efficiency, enhance daily workplace productivity, and significantly elevate the overall structural quality of institutional outputs.
Recognising that distinct sectors naturally require tailored technological solutions, the collaborative programme meticulously targeted professionals whose roles are most acutely impacted by generative technologies. The specialised workshop brought together dedicated employees operating within the media, marketing, and design departments. Throughout the intensive sessions, the central focus remained on developing both foundational knowledge and highly practical, actionable skills. Facilitators guided attendees through the nuances of utilising sophisticated artificial intelligence tools to actively support digital content creation, streamline intensive media production workflows, and optimise digital marketing campaigns. The extensive programme highlighted multiple avenues for applying emerging technologies in ways that directly contribute to heightened institutional performance and the refinement of administrative operations.
The structural success of technological adoption relies heavily on visionary leadership and rigorous strategic alignment. H.E. Eng. Lamia Al Hosan Al Shamsi, the Director of the Sharjah Digital Department, articulated that the successful integration of artificial intelligence is fundamentally dependent on cultivating skilled professionals who can apply these systems effectively within the contemporary workplace environment. She emphasised that continuous investment in the digital capabilities of employees remains a paramount priority. Such investments ensure that disruptive technologies yield stronger organisational performance, improved departmental outputs, and greater systemic efficiency across the government sector.
Underscoring this long-term vision, H.E. added: “SDD is committed to developing a work environment that keeps pace with technological advancements by investing in the digital capabilities of its employees. These capabilities are a key enabler of the Sharjah Digital Transformation Strategy 2026-2028, which focuses on building a more future-ready government, strengthening a culture of innovation, and empowering government professionals to apply emerging technologies in support of sustainable digital transformation.”
To guarantee that attendees walked away with a robust understanding of the technological shift, the workshop covered a meticulously curated syllabus. The curriculum explored the historical evolution and fundamental principles of artificial intelligence before transitioning into highly technical territory. Participants deeply explored the mechanics of advanced language models and the precise deployment of artificial intelligence applications tailored for digital media and marketing. Crucially, the training addressed complex competencies such as intricate prompt engineering and the automated generation of high-resolution images and video content. Furthermore, the sessions dedicated substantial time to exploring the ethical use of artificial intelligence and the future of work.
The initiative’s distinctly practical focus ensured that participating government employees were thoroughly equipped with the actionable knowledge required to integrate advanced digital tools into their daily responsibilities more efficiently. This focused empowerment directly reflects Sharjah’s unwavering commitment to cultivating a digitally proficient government workforce capable of leveraging state-of-the-art innovations to deliver significantly enhanced public services.
Ashghal has recently unveiled a series of remarkable sustainability milestones achieved across its various building projects since 2022.
Qatar’s Ashghal sets new standards in green construction
The construction industry has historically been associated with immense resource consumption and substantial waste generation.
However, a significant environmental paradigm shift is currently underway in the Middle East. At the forefront of this ecological transformation is Qatar's Public Works Authority, widely recognised as Ashghal. By deploying an advanced, integrated system for waste management, Ashghal has recently unveiled a series of remarkable sustainability milestones achieved across its various building projects since 2022. By prioritising the reusing and recycling of construction and demolition materials, the organisation is systematically reducing the environmental footprint of the nation's rapidly expanding infrastructure.
This ambitious environmental strategy is deeply intertwined with the country's long-term developmental blueprints, specifically the Qatar National Vision 2030 and the Third National Development Strategy. For Ashghal, the transition towards a circular economy is no longer merely a theoretical aspiration but a highly operational reality. The authority's integrated approach dictates that materials previously condemned to landfills are now rigorously managed, recovered, and treated as highly valuable commodities. This systematic methodology not only enhances overall resource utilisation efficiency but also plays a crucial role in mitigating the sheer volume of waste typically generated by large-scale urban development and building initiatives.
The scale of material recovery achieved by Ashghal over the past few years is unprecedented for the region. According to the latest project data, the authority has successfully reused or transferred a staggering 2.5 million cubic metres of excavation materials. Rather than discarding this massive volume of earth and rock, Ashghal strategically redirected it to the specialised recycling yards operated by the Qatar Primary Materials Company (QPMC). At these dedicated facilities, the excavated matter is processed and readied for integration into future construction endeavours, thereby drastically lowering the sector's dependence on the extraction of virgin raw materials. In addition to the earthworks recovery, Ashghal has completely recycled more than 300,000 tonnes of general construction and demolition waste, further cementing its commitment to sustainable building practices.
Beyond earth and rubble, the organisation has implemented highly granular resource recovery protocols directly at the project sites. Timber, a material frequently discarded after limited use in scaffolding and concrete formwork, has seen an exceptional rate of recovery. Ashghal has managed to repurpose approximately 80,000 tonnes of timber waste within the very perimeters of its active project sites. This localised reuse not only prevents landfill overflow but also cuts down on the logistical emissions associated with transporting waste. The authority has also established strict sorting mechanisms for other common project by-products. Consequently, an impressive 7,000 tonnes of plastic waste, 3,000 tonnes of paper waste, and 1,000 tonnes of scrap metal have been successfully diverted to officially approved recycling facilities.
Perhaps most remarkably, Ashghal’s comprehensive waste diversion efforts extend well beyond conventional construction debris. The authority has also taken responsibility for the everyday biological waste generated across its extensive network of project sites and workforce accommodations. Nearly 8,000 tonnes of food waste have been successfully recovered through this holistic environmental programme. Rather than allowing this organic refuse to decompose in municipal dumps and generate harmful greenhouse gases, Ashghal has ensured it is systematically converted into organic compost or expertly processed at designated treatment facilities. This organic conversion process represents a vital component of the circular economy, transforming discarded meals into agricultural inputs that can support local landscaping and greening projects. Such detailed attention to every waste stream highlights the meticulous nature of the authority's operations.
Through these multifaceted initiatives, Qatar's Public Works Authority is proving that massive infrastructure development does not have to come at the expense of the environment. By carefully managing, reusing, and recycling millions of tonnes of varied waste materials, Ashghal is establishing a robust blueprint for the future of sustainable construction. These achievements highlight how proactive governmental leadership can drive industry-wide change, encouraging private contractors and developers to adopt similar green methodologies. Ultimately, the organisation's unwavering dedication to circular economy principles ensures that Qatar continues to build its physical landscape while simultaneously protecting its natural ecosystem for generations to come.
According to a newly released report by Boston Consulting Group (BCG), these next-generation urban developments possess the capacity to generate up to 35% of their own electricity demand directly on-site.
Saudi mega-cities to generate 35% power via solar
The ambitious mega-projects currently rising across Saudi Arabia are uniquely positioned to transform the nation's energy landscape.
According to a newly released report by Boston Consulting Group (BCG), these next-generation urban developments possess the capacity to generate up to 35% of their own electricity demand directly on-site. This revelation places the Kingdom at the vanguard of sustainable urban development, showcasing how decentralised renewable energy can bridge the divide between skyrocketing energy consumption and stringent climate targets.
The report, titled Mega-Projects Powered by Renewables: A Practical Playbook for Saudi Arabia, outlines a robust strategy for integrating solar photovoltaics across roofs, carports, and shading structures. This infrastructure can fulfil this 35% electricity demand without requiring a single square metre of additional land or sacrificing architectural aesthetics. Looking at individual assets, a standard single-family villa could satisfy roughly 50% of its annual electricity requirement, generating approximately 35 MWh/year from rooftop solar alone. For denser mid-rise buildings, on-site solar can cover about 15% of annual needs, yielding a substantial 190 MWh/year. These figures represent significant leaps towards the Kingdom’s Vision 2030 objectives to source 50% of electricity from renewables and achieve net-zero emissions by 2060.
"Saudi Arabia's new cities represent a once-in-a-generation opportunity to build sustainable urban environments from the ground up," said Edoardo Geraci, Managing Director & Partner, BCG. "The economics are clear: developers can meet almost a third of their electricity demand, while simultaneously advancing the Kingdom’s low-carbon urban development. Developers can choose between asset-light models such as Power Purchase Agreements, which can eliminate upfront capital investment, and own-and-operate models, which may deliver stronger lifetime returns for those with the right investment horizon."
From a financial perspective, developers face strategic choices. The own-and-operate model boasts the potential for 35% to 50% higher long-term financial returns, albeit requiring initial capital and ongoing operational oversight. Conversely, on-site generation acts as a powerful buffer against fluctuating energy prices and positions these developments advantageously against future carbon regulations. Crucially, weaving this infrastructure in during early stages completely bypasses the exorbitant costs associated with retrofitting later on.
Momentum is already gathering pace across the nation. Decentralised renewable projects are surfacing in various sectors, with solar developers installing multi-megawatt systems in retail centres, industrial factories, and residential blocks. King Abdullah Economic City currently boasts an estimated 12.5 megawatt-peak in renewable capacity. This progress has been bolstered by the Saudi Electricity Regulatory Authority's (SERA) self-consumption framework, introduced in 2022, which dissolved previous regulatory anxieties by establishing transparent guidelines for behind-the-meter generation.
While hesitancy has occasionally slowed developer adoption, the report systematically dismantles common misconceptions. Concerns regarding space limitations and visual disruption are mitigated by modern, seamlessly integrated solar designs. Fears of massive initial costs are neutralised by third-party funding avenues, whilst SERA's framework simplifies once-complex permitting procedures.
"Beyond the compelling economics, renewable energy infrastructure offers something equally valuable: the opportunity to shape a distinctive identity for Saudi Arabia's new cities," said Peter Jameson, Managing Director & Partner, BCG. "Solar canopies, building-integrated photovoltaics, and interactive energy features transform sustainability from a compliance requirement into a signature urban asset. These elements enhance appeal for residents, visitors, and investors who increasingly prioritize environmental responsibility in their decisions."
For those ready to capitalise on this transition, BCG provides a definitive roadmap. Developers must execute preliminary energy assessments to gauge savings, actively collaborate with authorities during the master planning phase, and permanently embed renewable infrastructure from inception. Driven by the country's abundant solar irradiance and the plummeting costs of technology, embracing on-site renewables is no longer just an environmental obligation, but a highly lucrative strategy powering the cities of tomorrow.
Dubai Electricity and Water Authority (DEWA) has channelled more than AED 10 billion—equivalent to US$2.72bn—into comprehensive electricity transmission network projects.
DEWA powers Dubai’s future with US$2.72bn grid expansion
Dubai’s skyline is synonymous with boundless ambition and rapid urban evolution.
Behind the gleaming architecture and the sprawling metropolitan landscape lies a complex, unseen heartbeat: an electrical grid that must continuously adapt to power one of the world’s most dynamic cities. As Dubai steadily marches toward a more sustainable future while maintaining its rapid pace of economic expansion, the absolute necessity for a resilient and robust power infrastructure has never been more paramount.
Rising to this formidable challenge, the Dubai Electricity and Water Authority (DEWA) has channelled more than AED 10 billion—equivalent to US$2.72bn—into comprehensive electricity transmission network projects. This capital injection reinforces the emirate's energy grid, ensuring it remains capable of accommodating surging power consumption driven by industrial growth, residential communities, and the clean energy transition.
The scale of this investment underscores a proactive approach to urban management. The Managing Director and Chief Executive Officer of DEWA, Saeed Mohammed Al Tayer, recently shed light on the authority’s extensive infrastructural accomplishments achieved during the initial six months of 2026. The utility successfully commissioned eight new 132-kilovolt (kV) transmission substations within this timeframe. Together, these state-of-the-art facilities provide a substantial combined conversion capacity of 1,200 megavolt-amperes (MVA). This meticulous undertaking also encompassed the successful laying of 20 kilometres of crucial transmission cables, carrying an estimated cost of AED 970 million.
The strategic vision propelling these massive engineering feats is firmly rooted in the broader economic and social frameworks established by Dubai’s visionary leadership. Articulating this foundational philosophy, Al Tayer stated: "In line with the objectives of the Dubai Economic Agenda D33 and the Dubai Social Agenda 33, we are committed to meeting current and future requirements, keeping pace with growing electricity demand and expanding our infrastructure,"
Beyond the standard municipal substations, DEWA has also made significant strides in its renewable energy integration. The utility commissioned a 400/132kV transmission substation at Saih Al Dahal, located within the Mohammed bin Rashid Al Maktoum Solar Park. This particular project represents an investment of AED 630 million and boasts a staggering total conversion capacity of 2,000 MVA. To seamlessly connect this solar powerhouse to the main grid, engineers constructed 117 kilometres of 400kV overhead transmission lines. Such endeavours are not achieved lightly; these collective infrastructural projects demanded more than nine million intensive working hours, executed under the highest international standards of reliability and safety.
Looking ahead, DEWA’s developmental blueprint for the immediate future reveals an unyielding momentum. Currently, the authority is actively overseeing the construction of an additional 65 fresh 132kV substations, alongside one major 400kV substation. Over the coming three years, this pipeline of development is poised to expand even further. The utility intends to formally solicit bids for more than 30 supplementary 132kV substations. Furthermore, engineers will lay down an astonishing 340 kilometres of underground transmission cables and erect two further 400kV substations, creating a dense web of power resilience across the entire emirate.
Hussain Lootah, DEWA’s Executive Vice President of Transmission Power, highlighted the immediate community benefits of these recently activated substations. The newly integrated facilities are strategically positioned to serve multiple rapidly developing zones throughout Dubai. Key districts benefiting from this enhanced power stability include Madinat Hind 4, Al Khairan First, Al Layan First, Nad Al Sheba First, the Sheikh Mohammed bin Rashid Gardens, Al Barsha South Fourth, Me’aisem Second, and Al Manara.
This deliberate placement ensures that residential and commercial consumers alike experience absolute grid stability without sudden disruption. By the close of the first half of 2026, DEWA officially operated a staggering 402 transmission substations across the grid. This impressive portfolio now comprises 28 major facilities operating at the high-capacity 400kV level, and 374 substations functioning at the 132kV tier.
The volume of ongoing developmental work is further evidenced by the contracts granted in the first six months of the year alone. DEWA officially awarded 21 distinct contracts for new 132kV substations distributed across vital districts, including Al Jaddaf, Jebel Ali, Airport City, and Umm Suqeim. Additionally, contracts were finalised to install 64 kilometres of transmission cables to link these new substations. These newly awarded contracts carry an aggregate value of roughly AED 3 billion.
The Artificial Intelligence Journalism for Research and Forecasting (AIJRF) has officially launched the first phase of its highly anticipated AI-Powered Government Communications Initiative (AIGC).
AIJRF launches AI government communications programme in Arab nations
The Artificial Intelligence Journalism for Research and Forecasting (AIJRF) has officially launched the first phase of its highly anticipated AI-Powered Government Communications Initiative (AIGC).
This pioneering programme has been meticulously designed to overhaul how public institutions manage their messaging, bringing together 100 prominent government communication officials, directors, and sector specialists representing 19 Arab countries.
Founded in Dubai, United Arab Emirates, in 2018 by a dedicated group of professors and researchers specialising in media studies, artificial intelligence, the Fourth Industrial Revolution, and the humanities, the AIJRF is positioning the AIGC as a cornerstone of digital transformation across Arab government institutions. The primary objective is to thoroughly equip government communication leaders and professionals with the necessary skills to utilise advanced technology, specifically Agentic AI, to develop their operations and fundamentally improve institutional decision-making.
The ambition of the newly launched programme is substantial. Dr Mohamed Abdulzaher, the Chief Executive Officer of the AIJRF, has outlined a comprehensive multi-year roadmap for the initiative. The overarching goal is to systematically train and qualify 3,000 government communication officials and directors over the next three years, extending through to 2028. Furthermore, the initiative seeks to establish a permanent footprint in more than 1,000 Arab government institutions and public entities by directly engaging with their government communication, corporate communication, and digital media departments.
The Integration of Agentic AI
A central pillar of the AIGC programme is the deployment and integration of autonomous and semi-autonomous AI systems. Speaking at the opening of the initiative’s first training programme, Dr Abdulzaher clearly defined the strategic direction of the foundation’s efforts.
“Through this initiative, we are working to strengthen the integration and use of Agentic AI tools across all stages of government communication and improve access to target audiences,” he stated.
This integration represents a significant shift from conventional media strategies to data-driven, automated government communication systems. The training programme is thoughtfully structured to help participants convert modern tools and technologies into highly applicable solutions. These solutions span crucial areas such as proactive media planning, dynamic content management, real-time monitoring, public engagement, and the highly sensitive management of critical situations and crises.
As artificial intelligence becomes an indispensable asset, the professional requirements for public sector communicators are rapidly evolving. It is no longer sufficient to merely draft press releases or manage social media channels; today's professionals must be adept at navigating complex technological ecosystems. Alongside traditional communication skills, professionals are increasingly required to analyse data, manage AI tools, supervise AI agents, verify outputs, assess risks, and make communication decisions based strictly on evidence and performance indicators.
Establishing the AIGC-Net
To ensure the long-term sustainability and collaborative growth of this digital transition, the AIJRF utilised the launch of the first cohort—which prominently featured officials from the United Arab Emirates, Saudi Arabia, and Egypt, to announce the establishment of a specialised regional body. The Arab Network for AI-Powered Government Communication Officials (AIGC-Net) is the first dedicated network of its kind aimed at integrating advanced technologies into public sector messaging.
AIGC-Net will function as a vital professional platform, seeking to develop robust government communication systems across Arab institutions. It will achieve this by aggressively expanding the use of generative and Agentic AI, big-data analytics, intelligent automation, extended reality, metaverse technologies, advanced monitoring systems, and strategic foresight tools. By harnessing these technologies, the network expects to drastically improve government communication efficiency, accelerate public response times, enhance multilingual content production, and strengthen overall public engagement.
Moreover, AIGC-Net is tasked with collecting and comprehensively documenting information regarding government communication departments, officials, and regional experts. Members of the network will be provided with a sustainable, professional environment offering continually updated training programmes, bespoke advisory services, specialised analytical reports, and unmatched networking opportunities. Ultimately, the AIGC and its associated network represent a monumental leap forward in building future-proof, data-driven government communication systems throughout the Arab world.
The Syrian Ministry of Tourism has officially embarked on a sweeping, ambitious digital overhaul, securing a strategic memorandum of understanding (MoU) with three prominent technology enterprises from Saudi Arabia.
Syria’s tourism ministry inks Saudi tech MoU
The Syrian Ministry of Tourism has officially embarked on a sweeping, ambitious digital overhaul, securing a strategic memorandum of understanding (MoU) with three prominent technology enterprises from Saudi Arabia.
This landmark collaboration with industry leaders Tamkeen, Cipher, and Hawaz is specifically designed to fast-track the technological evolution of Syria’s tourism landscape. Representing a major, transformative step in the Ministry’s long-term digital strategy, the agreement strategically moves far beyond basic administrative modernisation. Instead, it paves the clear way for a fully integrated digital operating model that will fundamentally reshape the tourism sector and greatly enhance the overall visitor experience.
Pioneering a Unified Digital Ecosystem
At the heart of this international partnership lies the ambitious goal of creating a unified digital platform dedicated to tourism services and seamless bookings. To complement this, the authorities will launch a national digital tourism portal. This comprehensive gateway will provide prospective travellers with vital information concerning destinations, cultural attractions, and events across Syria.
By harnessing the technical prowess of these Saudi firms, the Syrian government intends to revitalise its tourism economy, making the nation's rich heritage more accessible to regional and international markets. Mazen Al-Salhani, the Minister of Tourism, captured the essence of this initiative: “Digital transformation is not simply a technology project—it is a strategic pillar of rebuilding a more competitive, resilient and future-ready tourism sector.” This vision positions emerging technologies as the primary enablers of service innovation and destination competitiveness.
Strengthening Cybersecurity and Data Governance
A transformation of this magnitude necessitates a fortified digital infrastructure. Consequently, the newly signed agreement places a heavy emphasis on strengthening cybersecurity capabilities across the Syrian tourism sector. The Saudi technology trio will play a pivotal role in implementing robust data governance frameworks to ensure all digital operations remain secure.
Furthermore, the partnership involves the development of advanced data collection and analytics systems. By adopting these sophisticated tools, the Ministry of Tourism can guarantee that future policymaking and long-term sector planning are driven by concrete, evidence-based research. Signed formally in Damascus, in the presence of the Minister of Tourism and members of the Syrian-Saudi Business Council, this MoU highlights the growing necessity of public-private partnerships. Such collaborations are essential for executing large-scale digital initiatives that modernise public services and expand the digital economy.
Leveraging International Expertise
Tamkeen, Cipher, and Hawaz bring a wealth of specialised knowledge to this Syrian initiative. Their combined expertise covers digital transformation, government technology, cybersecurity protocols, and institutional modernisation. Crucially, these companies possess extensive experience in supporting digital initiatives that closely align with the ambitious goals of Saudi Vision 2030.
The Syrian Ministry of Tourism intends to fully leverage this vast experience. By integrating international best practices in digital governance, operational excellence, and user-centric service design, the Ministry aims to cultivate a highly competitive operating environment. This initiative represents a sector-specific milestone within Syria’s broader nationwide digital agenda. It embeds advanced digital capabilities across the entire value chain of the tourism industry, ranging from fundamental government services and destination management to visitor engagement and the facilitation of new investments.
Equipping the Workforce for a Digital Future
Beyond the implementation of software platforms, the programme recognises that human capital is the true engine of sustainable growth. Therefore, specialised capacity-building programmes form a vital component of the overarching agreement. These targeted educational initiatives are explicitly designed to equip Syrian tourism professionals with the critical skills required to operate within an increasingly digital tourism economy.
In tandem with these training programmes, the partnership will also launch dynamic destination marketing initiatives strategically aimed at capturing regional and international markets. By combining a technologically fluent workforce with an integrated digital ecosystem, the Syrian Ministry of Tourism is taking a definitive stride toward an innovation-led future. This strategy ensures the nation remains a resilient, highly competitive destination on the global tourism map for decades to come.